Tag Archives: facebook tips

Facebook Advertising Tips, Tricks and Shortcuts from a seasoned Pro!

As part of our first series of Facebook Lives on our free social media and digital marketing group, Social Souls – Sarah Kerrigan, social media evangelist and trainer at Jellyfish Agency, joined us for a LIVE. Sarah shared so many gems about how to optimise your Facebook Advertising campaigns. Talking, audience segmentation, how to optimise audience insights, getting your head round the practicalities of working with the Facebook Pixel and more… tune in here: 

Got any questions – come over and join the conversation over  Social Souls . 

Facebook ‘Festive Fun’ – or December Depression? 5 Ways to Beat Negativity

This morning I was delighted to be asked to join Alfie Joey and Anna Foster for their Breakfast program (BBC Newcastle) to discuss a recent BBC report showcasing that Facebook use has been proven

Enjoy the joy this christmas
Enjoy the joy this christmas

to cause depression.

Of course, this isn’t the first study in this arena.

Back in 2014, I recall writing a piece following research on how computers were impacting human behaviour – in that study, it showed that browsing Facebook was associated with ‘lower life satisfaction’ and a decline in mood – but interestingly, browsing the internet generally, didn’t have the same negative impact.

The negative impact was found to be unique to Facebook use.

Whilst Facebook is still the most popular social network – with more than 1 billion people logging in daily – people aren’t actually using Facebook to be ‘social’. Only around 9% of Facebook users’ activities involve communicating with others. The ‘social’ aspect is therefore really low – with the majority of people either posting random pieces of content or passively consuming content by spending the majority of time browsing and scrolling through feeds.

Two key aspects associated with decline in mood and lower life satisfaction were identified in all three studies:

1)    When presented with looking in at other people’s perceived perfect lives – photos of fabulous holidays, friends having a fun, date nights, weddings, achievements – rather than feeling good for your friends, you can start to become envious – you and your life may start to feel inadequate, and this in turn leads to a decline in your mood.

2)    Then there’s the other aspect – the time that you spend. You start to feel bad about being under productive; remorse sets in about wasting your time looking at what’s going on in others’ lives. You question why you do it – how sad must you be to spend so much time looking at other peoples’ lives. No life of your own… etc etc – and so the self-fulfilling negative cycle continues.

But… here’s the good news:

Simply being aware of the above two points can make all the difference to how you let your Facebook activity impact you. Knowing that your time on the channel may have a negative impact helps to eradicate those negative feelings.

So to take action and to keep that negativity at bay…

1)    Be aware. Understand that too much browsing is going to potentially decline your mood. Catch yourself if you start to feel inadequate, dull or sad – and get off the channel quickly. Phone a friend, speak to your family – do something nourishing and truly social.

2)    Limit the mindless browsing. Give yourself a limited time to check up on your social activity – this way, if you invite a bit of discipline into how much time you spend on the channels, you won’t give yourself a hard time for spending an hour being unproductive. Instead, limit your time to a 10 minute catch up – and pat yourself on the back when you log out and get back to other things.

3)    Don’t make social comparisons with others on your Facebook feed. The majority of posts made are ‘hero’ posts – people sharing the best moments, celebrations, happy times. It’s rare people post about their fears or insecurities – so stay realistic and see it for what it is.

4)    Be truly social on social – social channels aren’t all bad, they can be brilliant for networking, for business and for support. There are loads of Facebook Groups that are really useful, that are fabulous communities for people to come together to be supportive of one another. They’re not just a platform where people post the best times of their lives – but really useful social networks. Check out local groups in your area – and tune into ones that you’re interested in – there are mum’s groups, craft groups, support groups – you name it, there’s a community.

5)    Get social offline. And of course – make the majority of your social activity, truly social. Get offline and get personable. Pick up your phone and don’t head for the keyboard to text – but instead make a call, have a giggle with friends, or just chat about how you’re doing – how they’re doing. Just be social. We’re social animals, we need that connectivity.

So if your social activity is making you ‘low’ – remember these 5 simple points, understand that it’s normal to feel bad and why – and remember all the great stuff that’s good about your life.

Just because you’re not publishing it on Facebook doesn’t mean it’s not a beautiful, worthy, nourishing and fulfilling moment. Enjoy…the joy this Christmas.

As always – any questions tweet me @michellecarvill or email michelle@carvillcreative.co.uk 

Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.

 

8 Common Social Media Mistakes To Avoid

Fotolia_61778996_XSIf you’ve made the decision to get your business started on social media, then it is important to be active on there in order to reach your potential customers. However it’s important to remember that one little error could hurt your brand’s reputation.

Some of the most common mistakes companies make with social media are related to lack of knowledge. It can be an extremely dangerous medium if not handled with care – therefore to help you out we thought we’d highlight some of the most common social media mistakes that are easily avoidable:

  1. Failing To Create A Social Media Strategy

When first starting off on social media, people often rush to set up a Twitter and Facebook account so that they can say their company is all over social. However it’s not as easy as that. There’s nothing worse than seeing a company struggling to create a social media presence – don’t just start posting random messages that you think is going to be relevant – have a strategy in place.

The best social media strategies are carefully planned out – clearly defining what your objectives are, the type of ‘voice’ you want to use, what kind of messages will be posted (content, content, content) and what channels are best for your company.

  1. Not Sharing The Right Links On Your Website

When we’re browsing the web we often come across company websites that make the ultimate mistake of having social buttons on their website that don’t link to their accounts, instead they encourage users to tweet or share the page. This is a big no no! You want your customers to know you’re on social yes – but you also want them to be following and interacting with you. And they’re far more likely to do this if you make it easy for them to find you by linking directly to your accounts.

  1. Paying For Fans

After creating an account – everyone seems to focus on increasing the number of followers and likes they have. Whilst it’s great to have a large following and looks impressive on your site – it’s not what you should be most focussed on. There are many accounts that pay for their 1000’s of fans – but these fake fans add very little to your community and they won’t be as engaged as real fans of your brand. There are no shortcuts in social media – you need endeavour to build authentic relationships with your audience before expecting anything from them.

  1. Not Creating Original Content

You want to build share of mind or establish yourself as an authority figure in your industry, as well as engage your audience. But you can’t do that just by sharing the work of others. That’s not to say it’s not great to share relevant articles or blogs that you think your audience might enjoy reading – it just means that you should also be creating original content too – that you know your target audience is going to love. When you’re able to balance your original content with content of others, you’ll increase traffic; gain new followers and fans – getting people to ‘like you, know you, trust you – ultimately do business with you’ (in that order).

  1. Talking Too Much

Posting too much about irrelevant things and sharing too many ‘salesy’ posts provides very little useful, educational or compelling content for your audience. Such posts rarely get a lot of attention. Remember that social media is about creating conversations – you need to talk less and listen more. (As we say, we have two eyes, two ears and just one mouth). People will be more drawn to you if you’re building discussions with your customers and actually listening to what they’re saying rather than forcing your sales messages upon them. Remember, the social channels are conversational channels – pushing traditional marketing messages directly into a conversational channel isn’t what social stand for.

  1. Spelling Mistakes

Making mistakes with your spelling and grammar can really nosedive your reputation. If you’re posting something that has either a grammatical or punctuation error – then you’re automatically sending out a red flag to viewers. Not only will this put people off your company, but it’s likely that no one will be commenting or sharing that post – or even worse you’ll get a number of people who feel compelled to correct your error – making you look a little stupid. So be sure to double check everything before you post – take a step back and re- read what you’ve written. Mistakes are highly likely to generate negative attention, so be certain that your work is flawless – otherwise you may never hear the end of it!

  1. Too Many Hashtags

There’s no doubt that you’ve used a hashtag here and there and that’s all very well, and is a useful way to join relevant conversations. However,  sharing too many hashtags becomes a problem. Studies have shown that posts that include more than three hashtags receive fewer actions to those only using one or two.

While we’re on the subject of hashtags, it is also best practice to make sure that you are only sharing hashtags on the channels that use them – by these we mean Twitter, Facebook, Google+ and Instagram. We often see people sharing the same message on LinkedIn as they did on Twitter and forgetting to take the hashtags out – this just looks messy.

  1. Not Tracking Your Activity

Your social media activity is almost pointless if you’re not tracking your activity. How do you know if your updates are reaching the right people? Are your efforts bringing return on your investment? Without consistently monitoring these things you’re unable to see the effectiveness of your activity or campaigns. Even if you’re just tracking your activity at the end of every month and comparing your results with the month before, this is still enough to give you an insight into how things are going, which content works and what you can be focusing on going forward.

If you can think of any other mistakes you have come across or made in the past, be sure to tweet us and let us know via @carvillcreative. In the meantime, we hope we’ve given you enough warning – don’t make the same mistake twice.

Facebook Redesign for Company Pages

Back in March, Facebook announced that they will be introducing a new homepage design for company pages. Their aim being to make it easier for people to find the information they want and give page admins easy access to the tools they use most.

Not all pages were introduced to this feature, but as of the 19th of June – this will be the norm for all Facebook company pages.

Currently, Facebook has 30 million active small business pages worldwide – and now, these pages will have a refreshed design to help give managers more control over the functionality of their pages.

When you first get the new redesign of your page, you’ll probably wonder ‘where did the tabs go?’

Don’t worry though – they’re still there but they have just been tucked away. Facebook knows how important this tool is for marketers to draw attention to a contest or to get users to visit other entities belonging to that business. Therefore they are still there but have just been tucked away.

Now that we’ve cleared that up, let’s take a closer look at the other changes that you should expect:

More control

Along with the refreshed design of your page, you’ll also have more control of the functionality of your page such as…

  • Adjust Sections of Your Page

Adjust the placement of sections in the top navigation menu or via the left column menu. All you have to do is hover your mouse over the section and wait for the pencil icon to show, then press ‘Manage Sections.’ This gives you the chance to put the sections you think are most important at the top of your page as well as making yours look unique.

Facebook pages update

 

 

 

 

 

 

 

  • The Right-hand Side Tabs

This makes it easier to see the interactions of the timeline –with reach figures and notifications bundled together, it’s a quicker way for you to know what it is that you’re going to be measuring for your page. It is also a faster way for managers to see who is sharing, interacting and posting links on your page.

This is a big improvement, as it was previously easy to forget to switch between ‘highlights’, ‘posts by page’ and ‘posts by others’.

Facebook pages update

 

 

 

 

 

 

 

 

 

 

 

Design

  • Cover and Profile Image

This is the one aspect that people tend to worry about the most whenever there’s a social media update – whatever the platform. However for this particular updates, there’s no need to worry about redesigning any images! Your cover image and apps will all still work perfectly – the only change is that they will be repositioned.

  • Single Column Timeline

The new design includes two new columns, similar to the old version however it is the right column which is the only part which acts as the page’s timeline. The left column includes all the other information about the business.

There’ no denying the fact that this new design is a lot simpler as it’s a lot easier to scan a single column format. In the previous design, both columns served as a timeline and posts were staggered between the left and right columns as a user scrolled down, dragging their eyeballs all over the place. Therefore the return of one column focuses the attention of your content.

Facebook pages update

 

 

 

 

 

 

 

So why not change your Company Facebook page now and check out these features while they’re still fresh in your mind – it’s all going to change as of the 19th anyway.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Is It Time You Gave Your Social Media Platforms a Spring Clean?

Spring has arrived. The days are longer and it’s finally time to come out of hibernation and organise that once a year spruce up of your home – and your social media platforms.

Below we have highlighted our top 5 tips for a social media spring clean,

1.     Rethink your goals for social media

Businesses are constantly changing and adapting, perhaps your business plan has changed or you may have found a new target audience. If there have been any relevant changes within your business these should be reflected and updated amongst your social media.  Our advice is to evaluate your goals for social media, it may be that you need to change the levels of engagement with your audience, or that you need to refresh your follower activity.

Take the time to evaluate how well your pages are doing and if there’s anything you can improve on

2.     Look into the best ‘Dashboard’ option for your business

Tired of jumping to and from different platforms? It may be that you have two different Twitter pages; one for customer service and another for overall business activity. If you have multiple accounts you may find a social media dashboard really useful. At Carvill Creative we favour HootSuite.

HootSuite is fantastic for organising Twitter feeds; you can have all of your Twitter accounts on one easy platform. This dashboard also lets you create lists, so you can save certain hashtags which may be relevant to your business. Below you will see that we have saved the search term ‘#socialmedia’.  Searching for keywords or hashtags in HootSuite and saving them as conversation streams, enables you to pick up on any conversations which may be relevant to your business and get in touch with potential new followers or customers.

Carvill Blog Image

 

 

 

 

 

 

 

 

 

Among many fantastic features HootSuite also offers a scheduling option. This allows you to schedule tweets in advance so you are never stuck in back to back meetings worrying about your social media activity.

This is particularly helpful over the bank holiday weekend – HootSuite will send out your tweets whilst you’re laying back in the sun with a Pimms.  Fantastic.

Want to find out how to set up HootSuite?

Do be mindful that there are other social dashboards and scheduling tools you could use such as; Facebook pages manager, Tweetdeck, Sprout Social etc. They’re all pretty good – so it comes down to personal preference.

3.      Refresh and update your content

Without a lot of hard work and elbow grease, your house won’t become magically clean this April. Without good content, your social media platforms won’t do their job properly.  Content needs to be researched, organised and concise.  Unless you are a food blogger then your followers aren’t going to be interested in the cheese sandwich you just had for lunch. Tailor your content to reflect your business values and to what your followers would want to hear.

For more information on content, see our blog.

4.      Take a look at who your following and connecting with

It’s a myth that the more people you follow the more followers your business will gain and your sales will go up. Targeted following is the only way forward when it comes to promoting your business on Twitter. You are who you follow.

In turn, by following too many irrelevant accounts- not only will your social media feed be clogged up by irrelevant cheese sandwich stories, but you will be faced with useless information which your business can’t harness.

Be specific and targeted and connect with people strategically.

5.     Don’t forget to update your website

So, your social media feeds are now looking fantastic and polished, but it’s important to make sure that you update your website too. Remember, you want to refresh and update the whole online brand, not just one part. You could update any recent testimonials, upload photos or even update your services if these have changed.

To ensure that your site it constantly refreshed with relevant and purposeful content, we recommend a business blog. By blogging, you’re updating your website frequently with fresh information for your audience to see and inevitably building your thought leadership and increasing brand awareness on key search engines.

Carvill- big spring clean

 

 

 

 

 

 

 

 

 

We hope you like our ‘spring clean tips’ – what are your tips for a social media spring clean? Tweet us @CarvillCreative

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

How to Add a Pinterest Tab to your Facebook Apps

Have you got Pinterest yet? If not then you may want to jump on the bandwagon now! Pinterest drives sales and is catching up with Facebook and Twitter quickly – so do some research and work out whether you think your business could benefit by being on Pinterest.  If it’s a YES, then you can check out our Pinterest blog for a step by step guide to getting started.

Once you have set up a Pinterest account – created some boards and gained a following, it’s a great idea to add a Pinterest tab to your Facebook Page. Adding Pinterest to your Facebook tab is a simple way to get additional Facebook followers, likes and comments going to your Pinterest account (clearly, this works in reverse too).

There are many different ways to add Pinterest to your Facebook tabs – but we’re going to show you the most simple and effective way. Here’s a simple illustrated step by step guide:

  • In the search bar type ‘Pinterest Page App’ (shown below) and click on the page.





 

  • Once you’ve clicked, Facebook may ask you to continue as your personal account’s name. Click ‘Continue’ and you should see the screen below:

  • Here – you are given the option to choose which Facebook page (if you have more than one) that you would like to add the Pinterest tab to. Once you have selected the page you want click ‘Add Page Tab.’
  • Your page should then look similar to this:

  • When your page looks like this – all you have to do is type in your Pinterest account’s URL – so all we would type here is ‘carvillcreative.’
  • Then click on the green button at the bottom ‘Save Settings’ and Facebook will inform you that ‘your settings have been saved.’
  • You can then close this page down and go back to the Facebook page that you set this up for and you should now see the Pinterest symbol. Click on the Pinterest tab and you’ll be able to see all of your Pinterest boards which you can open up and view within the Facebook App.

It’s as easy as that!

Other apps can be applied in the same way. We’ll keep you posted if there are any others that are different and more complicated to add to your Facebook Page.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

Can you Change the Name of your Facebook Page or Group? Yes and No!

We know how much you love our ‘clearing up social media queries’ blogs  – so we thought we’d help you out, and answer a few more of your social media questions.

Our Carvill Creative director – Michelle Carvill is one of the resident trainers at Business Training Made Simple in London, and she regularly trains candidates on how to leverage and understand social media from a business perspective. In these sessions, she gets a lot of questions.

With Michelle reporting back to us about her sessions, it helps us have an up to date understanding of the questions at large when it comes to social media. Therefore, today we thought we’d answer two that seemed to have been popular at this week’s training sessions.

Can you change the name of your Facebook Page, if so how?

The answer to this is yes and no.

You can change the name of your Facebook Page but only before your Page reaches 200 or more ‘Likes’. Once the ‘Likes’ reach 200 you cannot change the name of your Facebook Business Page.Can you change the name of your Facebook Page

So, what if your page hasn’t reached 200 ‘Likes’ – how do you go about changing the name?

This is a very simple process (or should be). First of all, you need to make sure that you are an Admin of the Page – and have a Manager or a Content Creator status – this is very important as you’re unable to see certain settings if you’re any other type of Admin on the Page.

So, as an Admin with relevant permission rights – here’s how to change your Facebook Page’s name:

  • On the top right hand side of your Facebook Business Page click the drop down arrow where it says ‘Edit Page.’
  • Click on the first choice on the list ‘Update Page Info’
  • After that, on the right hand side of the ‘Name’ field you’ll see the ‘Edit’ button. Click on this and enter your new name.
  • Simply click ‘Save Changes’ and Facebook makes the changes for you.

Once you’ve set up a Facebook Group can you change the name, if so how?

Again the answer to this is similar to changing a Facebook Page – both yes and no.

You can change the name of your Facebook Group, however this is only the case if the Group created has less than 250 members – any more than this and you won’t be able to change it.

For those of you who have less than 250 members in your group, here’s how to change the name:

  • Go to the Group and click on the cog on the top right hand side (remember you have to be an admin of the group to be able to change the name).
  • Select ‘Edit Group Settings’ from the drop down menu.
  • Change the Group Name and click ‘Save.’

Tip: Keep in mind that if you have a few more members over the 250 limit, you can always delete some so that it meets with Facebook’s requirements – and you are able to change the name. If you wanted to add those members back into the Group once the name has then changed, they’d simply have to  request to join again.

We hope that this has helped clear up a few more of your social media queries – and remember if you have any other queries you’d like to ask Michelle or our team, then get tweeting @carvillcreative or post on our Facebook Page and we’ll get back to you ASAP.

Don’t’ forget to check out our Blog for more social media advice!

Written by Michelle Carvill