Tag Archives: facebook marketing

Facebook ‘Festive Fun’ – or December Depression? 5 Ways to Beat Negativity

This morning I was delighted to be asked to join Alfie Joey and Anna Foster for their Breakfast program (BBC Newcastle) to discuss a recent BBC report showcasing that Facebook use has been proven

Enjoy the joy this christmas
Enjoy the joy this christmas

to cause depression.

Of course, this isn’t the first study in this arena.

Back in 2014, I recall writing a piece following research on how computers were impacting human behaviour – in that study, it showed that browsing Facebook was associated with ‘lower life satisfaction’ and a decline in mood – but interestingly, browsing the internet generally, didn’t have the same negative impact.

The negative impact was found to be unique to Facebook use.

Whilst Facebook is still the most popular social network – with more than 1 billion people logging in daily – people aren’t actually using Facebook to be ‘social’. Only around 9% of Facebook users’ activities involve communicating with others. The ‘social’ aspect is therefore really low – with the majority of people either posting random pieces of content or passively consuming content by spending the majority of time browsing and scrolling through feeds.

Two key aspects associated with decline in mood and lower life satisfaction were identified in all three studies:

1)    When presented with looking in at other people’s perceived perfect lives – photos of fabulous holidays, friends having a fun, date nights, weddings, achievements – rather than feeling good for your friends, you can start to become envious – you and your life may start to feel inadequate, and this in turn leads to a decline in your mood.

2)    Then there’s the other aspect – the time that you spend. You start to feel bad about being under productive; remorse sets in about wasting your time looking at what’s going on in others’ lives. You question why you do it – how sad must you be to spend so much time looking at other peoples’ lives. No life of your own… etc etc – and so the self-fulfilling negative cycle continues.

But… here’s the good news:

Simply being aware of the above two points can make all the difference to how you let your Facebook activity impact you. Knowing that your time on the channel may have a negative impact helps to eradicate those negative feelings.

So to take action and to keep that negativity at bay…

1)    Be aware. Understand that too much browsing is going to potentially decline your mood. Catch yourself if you start to feel inadequate, dull or sad – and get off the channel quickly. Phone a friend, speak to your family – do something nourishing and truly social.

2)    Limit the mindless browsing. Give yourself a limited time to check up on your social activity – this way, if you invite a bit of discipline into how much time you spend on the channels, you won’t give yourself a hard time for spending an hour being unproductive. Instead, limit your time to a 10 minute catch up – and pat yourself on the back when you log out and get back to other things.

3)    Don’t make social comparisons with others on your Facebook feed. The majority of posts made are ‘hero’ posts – people sharing the best moments, celebrations, happy times. It’s rare people post about their fears or insecurities – so stay realistic and see it for what it is.

4)    Be truly social on social – social channels aren’t all bad, they can be brilliant for networking, for business and for support. There are loads of Facebook Groups that are really useful, that are fabulous communities for people to come together to be supportive of one another. They’re not just a platform where people post the best times of their lives – but really useful social networks. Check out local groups in your area – and tune into ones that you’re interested in – there are mum’s groups, craft groups, support groups – you name it, there’s a community.

5)    Get social offline. And of course – make the majority of your social activity, truly social. Get offline and get personable. Pick up your phone and don’t head for the keyboard to text – but instead make a call, have a giggle with friends, or just chat about how you’re doing – how they’re doing. Just be social. We’re social animals, we need that connectivity.

So if your social activity is making you ‘low’ – remember these 5 simple points, understand that it’s normal to feel bad and why – and remember all the great stuff that’s good about your life.

Just because you’re not publishing it on Facebook doesn’t mean it’s not a beautiful, worthy, nourishing and fulfilling moment. Enjoy…the joy this Christmas.

As always – any questions tweet me @michellecarvill or email michelle@carvillcreative.co.uk 

Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.

 

Facebook Live Streaming – What is it and how do I make the most of it?

Facebook Live is a valuable new addition to the thriving and liveliest social network of them all.

Whilst other video streaming services already exist  – Periscope, Meerkat and Blab – there’s no doubt that with 1.65 billion active monthly users – the sheer scale of users gives Facebook Live all it needs to dominate the live streaming space.

So, what is Live Streaming?

Pretty much what is says it is. In just the same way you can post a status update or photo or pre recorded video to you Facebook newsfeed, you can now stream in real time.

How do I start my own live broadcast?

Creating your own live broadcast is really simple.

Go to your Facebook App (you’re probably going to be recording via your mobile – right?).

When you click on ‘Status’ – to create a post – you’ll see in the bottom menu bar to the right of the camera icon, a person in a circle – broadcast icon.

Facebook Live 2

Simply click the icon – and you’ll be taken to a screen where you can type a Title / Description for your broadcast – and you can choose who you want to see the video – ie: friends / public etc.

Then all that’s left for you to do is select the Go Live option.

Facebook Live 1

But that’s the simple bit…

So whilst setting it up and getting started is pretty simple – of course, if you’re going to be using this feature to assist with marketing your business or brand – then as with all other marketing activity you do, you really do need to do a little planning and prep.

After all – during the broadcast there’s plenty of opportunity for people to interact with your video – not only will you see a viewer count but you’ll also see the live comments and reactions.

So you if you’re doing the broadcast as a marketing activity, rather than simply a spontaneous live stream of an amazingly talented busker – then you will want to make sure as many people as possible know about the broadcast. And of course the broadcast lives on.

Once you’re streaming live – to finish the broadcast you simply hit the “Finish” button. The video will then be posted to your timeline, so those who may have missed out on the live broadcast can view it at their leisure.

You’ll also be able to save the video to your camera roll.

So you’ve got this great, simple way to record live video and have video saved to your timeline – to share with all that visit. And of course, there’s the opportunity to do some Facebook Advertising and  ‘BOOST’ your Facebook posts to broaden the reach of your content too.   So, with all that in mind – let’s look at some ideas for great content and tips to drive engagement and make your broadcasts really work for you.

Broadcasting Tips and Ideas

  • If you want more people to see your video – consider tagging friends you think would be interested when typing the video description. This will send them an instant notification alerting them to tune in. And of course, if they share it to their friends whilst streaming – the broadcast audience just got a whole lot wider.
  •  Another method is to post a Facebook status update telling friends that you’re going live at a certain time.  We suggest offering at least a days’ notice – close enough so that people will remember but also enough time to make sure they don’t miss it. It may even be that you set up a ‘regular’ broadcast slot.  For example – Small Business Marketing Tips at 10am every Tuesday.  As mentioned earlier – Facebook Ads are available for you to promote your broadcasts too – if you want more people to tune in – then in just the same way you would promote an event,  promote your Facebook Live via ads.  And of course, there are lots of other channels you can use to promote the broadcast too – Twitter, email to name just two.
  • There are so many stats advising us that engagement rates online are short. That our attention span has waned and now all videos must be short and to the point – as users are likely to drop off after just 30 seconds.  Whilst this may be the case – there’s definitely evidence to show that when a user is engaged with relevant and purposeful content – they will stick around.  Most TV programs are minimum 30 mins as are the majority of podcasts.  So perhaps it’s not about our attention span but our interest span.  It’s interesting that Facebook Live enables you to broadcast for up to 90 minutes – that’s more than you get on any other channel.   Our recommendation is that you test engagement levels – start to see when people drop out – the platform is as yet too new to provide any robust insights into what the optimum Facebook Live broadcast looks like. So for now – test and measure.

Content ideas:

Engagement is all about the content – and if the content is relevant to the audience, they’ll stick around and hopefully, come back for more.  There’s so many directions you can go with your broadcast – here are just a few ideas for you to consider:

  • Interviews with people in your organisation.  There will be expertise within your business – whether it’s the CEO, marketing team, customer service team, practitioners or IT gurus – there is useful knowledge to share.  Interviewing ‘experts’ about practical things – talking through some FAQs or tips and advice – interviewing people not only provides some useful content, but also gives some insight into your team and who they are. After all – people do business with people. And it’s a great way to build trust and for people to see the ‘whites’ of the expert’s eyes.
  • Product updates. It may be that you’ve just added a new feature to a product – perfect opportunity to showcase live exactly what’s changed – and the benefits. Often things are tricky to communicate via the written word – are far simpler in video show and tell – perfect opportunity to use live streaming.
  • Events. If the event is live then why not broadcast it. This means that even those delegates that couldn’t make the actual physical event – can still attend ‘live’ – via Facebook Live.  It doesn’t have to be the whole event – it may just be the keynote speech you want to share and capture.
  • Behind the scenes. Perfect for sharing insights as to what’s going on behind the scenes – could very well be just a regular day in the office – or some new artwork that’s arrives, the new office dog, new décor, new layout, before and after etc – the possibilities are vast.

Practice Makes Perfect

And finally, live streaming is live streaming.  The charm of live streaming is the ‘real time’ relaxed and very ‘human’ aspect of it – so you don’t want to ‘over’ polish it. However, at the same time, you don’t want to switch people off by having a camera that’s jumping all over the place causing mild vertigo, dodgy sound so that your content is illegible and odd camera angles which only showcase your forehead.

It’s worth putting in a little bit of practice so that you know that you’ve got a good ‘shot’.  Perhaps use a tripod – and experiment with different backgrounds / settings etc . Again, depending on your objective – then the prep will be different.

So that’s it – hopefully, a relatively simple explanation on how to get started – and some useful ideas and pointers.

Look forward to seeing some of your Facebook Live streams – simply tag me in and I’m there…

As always – any questions tweet me @michellecarvill or email michelle@carvillcreative.co.uk 

Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.

A Step by Step Guide to Getting Started with Facebook Advertising to Grow Your Community

Facebook adverts are great for growing likes on your business page, promoting your brand to Facebook users and driving more leads to sales teams. If you haven’t experimented with ads before, don’t be put off by thinking they’re complicated. This step by step guide should help to break down the advertising process and demonstrate how useful Facebook Ads can be in helping you to grow a targeted community.

Getting started

In order to create your Facebook ad you must be logged into and using your personal Facebook profile.

You must be an admin of the Facebook  Page you wish to create the ad for.

Login as you usually would via the top right hand side of your news feed you will see a white box with the option to ‘Create an Ad’

 

 

 

 

 

 

 

Click on ‘Create Advert’ and you will be taken to the Advert creator section in Facebook.

Now you can get going on creating your advert.

STEP 1

Choose the Facebook Business Page or Place that you wish to advertise using the drop down menu.

For instance – If your objective is to grow ‘likes’ to the Facebook Page in question, then the advert’s destination should be your Facebook business timeline. If you’re an admin of the Page, it will appear in the drop down menu.



 

STEP 2

For the purpose of this blog we are discussing how to use Facebook advertising specifically for growing your community on Facebook – therefore hit ‘Get more page likes ’

 

 

 

 

 

 

 

 

STEP 3

This is where you choose the image for your advert. Facebook rules state that you may not have more than 20% text in your ad picture so be wary of that.(We have tested this and they don’t let ads with too much text get through their verification process).  Quite often your business logo will suffice but it’s advisable to think creatively. Pick an image that will catch your audience’s attention – the advert images are small when they appear in the right hand column, so they need to be eye catching or include a strong call to action in order to get noticed.

Images need to be 600 pixels x 225 pixels, in order to fit and appear clearly on a users news feed and in the right hand columns of their Facebook accounts.

We would advise that you allow for the advert to appear in both the News Feed and the right hand column. News Feed ads are getting a lot of activity at the moment and there is no harm allowing the ad to appear on both (it’s a default setting so no need to amend anything).

You can simply click on upload pictures and upload them directly from your computer or if you’ve created an ad on Facebook before, you’ll have the option to pick an image from the Facebook library.

 

(Tip – Facebook says all images will be resized by them if they are incorrect – when they do this the image doesn’t always keep its clarity, so it’s much better to upload the images yourself to the right size.)

STEP 4 – Advert Content

Your advert headline and text is as important as the image you choose to accompany them. What you say in this small space will determine whether people are interested enough to click on your advert.

Make sure your headline is snappy and eye catching.

Keep your text concise but informative.

 

STEP 5 – Choosing Your Targeted Audience

The more your ad is displayed to the right users ie: the people who are likely to be interested in your product or service, the better your ad will perform. You get to choose the demographics of the specific audience that you want to get your ad in front of.  You can target via the following criteria:

Location

  • You can narrow down your location to country, country region and town/city. You can’t proceed with your ad until at least one country has been selected. If a town/city is chosen as well, then you can include other cities that appear from 10 to 50 miles around it. However, if you choose more than one country then you will be unable to narrow it down to towns/cities as well.

Age/Gender

  • Think carefully and realistically about the age group you wish to target and whether your ad needs to be targeted to males and females. You can create much more of a niche audience and avoid wasting budget if you know the age group of the audience you wish to target.

Precise Interests

  • This is where you will see your audience dwindle in size – depending on the categories and precise interests you enter.

Remember, the beauty of Facebook ads is that you can pin point your exact audience – making sure the right people see your ad. The targeting is very precise and should be utilised as effectively as possible.  Aim to get your audience down to a low number (at least below a million) by entering precise interests and categories that you believe they would associate themselves with on Facebook. Simply type in the keywords that are most relevant, and Facebook will automatically show you options.

Facebook will help you target people based on their interests by looking at things such as pages they have liked, their interest and activities.

A topic marked with a hashtag includes related interests. For example #social media includes people who are interested in ‘digital marketing’ ‘inbound marketing’ and other related things related to social media.

The more interests you add, the more Facebook will suggest other related interests.

 Broad Categories

  • Use this targeting option to reach groups of people who share similar interests and traits such as activities related to ‘marketing.’ This information is pulled from what people have included in their personal timelines and will help you to reach your ideal audience.

For example- if you were a baby clothing company looking to build your community on Facebook, you may find the category that allows you to target ‘expecting  parents’ very useful.

 STEP 6 – Targeting Connections.

So far we have targeted our ad by interests, age and location. Facebook also allows you to target your ad to people based on who you are connected to on Facebook. For example, you can target people who are connected to your Facebook Business Page or specific apps, and you can even target their friends. As you can see below, all you have to do is enter your organisation’s name and it should appear in the box.

 

STEP 7 – Advanced Targeting Options

Advanced targeting is great for narrowing your audience down even further – be sure to click on the ‘See Advanced Targeting’ option in order to target people by relationship status, languages, education and workplace.

STEP 8 – Advertising Budget

Facebook will automatically charge you on CPM pricing (cost per 1000 times your ad is displayed) rather than CPC (cost per click – you only pay when someone clicks your ad).  If you prefer CPM, then you needn’t do anything except choose your daily budget. But if you prefer CPC then be sure to select ‘Optimise for clicks’ in your optimisation and then ‘manually bid for clicks’ – as we have below:

Now you are ready to review your advert. Have one last look over your selected options – review your targeting, budget, text and image. If you’re happy then click ‘Place Order’.

Facebook take a few hours to review the advert and once it’s approved, it automatically goes live.

Remember to treat your Facebook advertising campaign just like any other advertising campaign – keep an eye on the results and take a look at the budget daily.

If you Facebook ad isn’t performing well then make adjustments to the targeting, advert content or image. You can tweak the advert once it’s live as much as you like, so be sure to keep a beady eye on its progress and general performance – don’t waste money on an advert that isn’t performing well.

So there you have it – good luck with your campaign and do Tweet or Facebook us any additional queries or questions you may have about Facebook advertising, we are only too happy to help.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

Can you Change the Name of your Facebook Page or Group? Yes and No!

We know how much you love our ‘clearing up social media queries’ blogs  – so we thought we’d help you out, and answer a few more of your social media questions.

Our Carvill Creative director – Michelle Carvill is one of the resident trainers at Business Training Made Simple in London, and she regularly trains candidates on how to leverage and understand social media from a business perspective. In these sessions, she gets a lot of questions.

With Michelle reporting back to us about her sessions, it helps us have an up to date understanding of the questions at large when it comes to social media. Therefore, today we thought we’d answer two that seemed to have been popular at this week’s training sessions.

Can you change the name of your Facebook Page, if so how?

The answer to this is yes and no.

You can change the name of your Facebook Page but only before your Page reaches 200 or more ‘Likes’. Once the ‘Likes’ reach 200 you cannot change the name of your Facebook Business Page.Can you change the name of your Facebook Page

So, what if your page hasn’t reached 200 ‘Likes’ – how do you go about changing the name?

This is a very simple process (or should be). First of all, you need to make sure that you are an Admin of the Page – and have a Manager or a Content Creator status – this is very important as you’re unable to see certain settings if you’re any other type of Admin on the Page.

So, as an Admin with relevant permission rights – here’s how to change your Facebook Page’s name:

  • On the top right hand side of your Facebook Business Page click the drop down arrow where it says ‘Edit Page.’
  • Click on the first choice on the list ‘Update Page Info’
  • After that, on the right hand side of the ‘Name’ field you’ll see the ‘Edit’ button. Click on this and enter your new name.
  • Simply click ‘Save Changes’ and Facebook makes the changes for you.

Once you’ve set up a Facebook Group can you change the name, if so how?

Again the answer to this is similar to changing a Facebook Page – both yes and no.

You can change the name of your Facebook Group, however this is only the case if the Group created has less than 250 members – any more than this and you won’t be able to change it.

For those of you who have less than 250 members in your group, here’s how to change the name:

  • Go to the Group and click on the cog on the top right hand side (remember you have to be an admin of the group to be able to change the name).
  • Select ‘Edit Group Settings’ from the drop down menu.
  • Change the Group Name and click ‘Save.’

Tip: Keep in mind that if you have a few more members over the 250 limit, you can always delete some so that it meets with Facebook’s requirements – and you are able to change the name. If you wanted to add those members back into the Group once the name has then changed, they’d simply have to  request to join again.

We hope that this has helped clear up a few more of your social media queries – and remember if you have any other queries you’d like to ask Michelle or our team, then get tweeting @carvillcreative or post on our Facebook Page and we’ll get back to you ASAP.

Don’t’ forget to check out our Blog for more social media advice!

Written by Michelle Carvill