Tag Archives: Facebook Engagement

Have You Noticed The Very Small Yet Useful Recent Facebook Update?

Sharing, liking and commenting as yourself (from your personal profile) on your business pages’ posts have never been possible on Facebook – until now.

Facebook now gives you the option to perform an action on one of your pages’ posts from another page or as you (from your personal profile).

Here’s an example: In order to ‘Like’ the post below on the Carvill Creative Facebook page from a personal profile –  you need to log in to Facebook as yourself and then search for the Carvill Creative page either in search or using the search bar. Once you’re on the page, you will then notice that each post now has a drop down arrow in the bottom right hand corner – this gives you the option to change who you want ‘Like’ and comment as.

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In order to like the page as yourself (from your personal profile), you need to switch the account – in order to do this you need to click on the dropdown arrow and it gives you the option of what profile or company page you want to use to perform an action on this post (see below).

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Throughout the years, Facebook has made a number of changes to the newsfeed. The status updates that now appear in your newsfeeds are influenced by personal connections and activity on Facebook – this is usually the top 10-12% of your Facebook friends or pages that you interact with. The number of likes and comments received by a post will also influence its position in the newsfeed.

Therefore, this new feature will be particularly useful for increasing the number of people seeing your posts on your company page. By clicking ‘Like’ on your own company posts and updates via your personal profile, you will be exposing that post to friends who have not yet liked your company page as well as improving the posts’ ranking in the newsfeed.

This feature is great if you are hosting a competition or wanting to get the word out about a new product or service.

Facebook Story Bumping 101 – The More People Engage – The More People Get to See

Previously, Facebook relied on the News Feed algorithm; Edge Rank to determine who got to see what. However, not many marketers never mind businesses or brands had even heard of Edgerank – and its principles – and the consensus was that it wasn’t transparent and potentially a little too complex.

Now, Facebook hopes to eliminate some of the mystery behind our Newsfeed’s by using new signals to organise feeds. These signals include; who people interact with, what they like, and the kinds of stories they interact with most.

This is all part of Facebook’s goal to “make the best personalised newspaper for our users,” highlighting the hottest stories it assumes users will find most interesting, so that users are more likely to engage with them!

The new feature determines the posts you see when you next visit, and the relevant posts that you missed the last time you checked Facebook.

So what is Story Bumping?

Facebook said that every time someone visits their News Feed there are on average 1,500 potential stories for them to see. And with more than 700 million people using Facebook’s News Feed daily, you’re hardly likely to have the time to see every story.

With so many stories, there is a good chance people would miss out on something they wanted to see – therefore Facebook are using their algorithm to determine the importance of each post (such as a large number of comments and likes), and this is called Story Bumping!

Instead of seeing the latest photos, links and status updates, you’ll see a mix of the latest posts as well as older ones, that you may have missed the last time you checked Facebook.

Facebook comments:

“Now organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments.”

Facebook looks at what stories have been published since someone last looked at the News Feed and all of the relevant stories that the person hasn’t seen. So now, when you log in, you’ll see all kinds of stories that are important to you!

This works using the News Feed algorithm that responds to signals from you! Which depends on:

  • How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted.
  • The number of likes shares and comments a post receives from the world at large and from your friends in particular.
  • How much you have interacted with this type of post in the past.

(In fact, this is pretty much the same way in which Edgerank has always filtered and organised information – but the fact that highly engaged stories still stick around regardless of how old they are, is the key difference).

How will it benefit you?

This change has already resulted in a “5% increase in the number of likes, comments and shares on the stories people saw from friends and an 8% of those they saw from Pages.”

Additionally, potentially visible stories read rate has increased from 57% to 70%, meaning that people are now seeing more content.

So, what does this mean for brands?

Before, posts got the bulk of their engagement in the first few minutes of being posted. Now, those successful posts have a better chance of staying in more people’s news feeds. The “bumping” feature bumps those posts to the top (despite being older) therefore raising engagement rates.

Good content will always reign – so be sure to produce good content, share it through your relevant channels and hope that people will engage.

So what do you need to know as a marketer?

  • Every post counts

With the new Story Bumping feature (which resurfaces older posts that you may have “missed” to the top of the News Feed), you have more opportunities for your content to be resurfaced to your Fans (that is if it’s good content – with high levels of engagement).

  • Engagement is key

Facebook cares more about people actually interacting with your Facebook content; this gives businesses even with a small following an advantage. So post good relevant and purposeful content, focus on engaging people with your posts, and you should appear in their News Feeds more often.

To recap, the general rule for all content creators is to not be boring – the more people interact with your content, a higher volume of people will see it! Think about your audience and what matters to them. Also – be human!

With all of these changes, be sure to test what works with your Company Page and your Fans – it may be a lot different from one business to another. So get testing – and with the right data, you’ll start increasing your Facebook engagement and leads in no time!

Kat West is Social Media Executive at Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire.

The Simple Science of Engagement for Facebook

There’s no getting away from it, Facebook is the biggest social network!

Having high customer engagement rates is becoming essential for a business’ success on Facebook. Therefore we thought we’d put together some of the most important scientific facts, so that you can measure and compare how well your engagement with your fans is going.

We have broken down the science for you behind raising ‘Engagement Rates’, ‘Best Posting Times’ and ‘Rules for Images.’

Engagement facts:

  • Keep your posts as short as possible – posts with 80 characters or less normally get up to 23% higher interaction rates.
  • When posting pictures, why not ask fans to write captions for it now and again. This is a fun way to encourage engagement and can increase comments by 5.5 times!
  • Ask a question! A simple opinion driven question or a request for fans to ‘fill in the blanks’, will bring in 90% more engagement than your average post.
  • Post to your Facebook Page daily; remember that 96% of fans aren’t coming back to your page, so posting frequently is the only way to reach them.
  • Be relevant and not too pushy – posts related to but not directly about your brand tend to perform best. No one wants to be directly ‘sold to’ on social. It’s a turn off – so keep that in mind.
  • Almost 99% of brands do not actively network or engage with the brands they like. So, have a think about the brands or businesses out there that you like, or that could be really useful for your business or brand – look them up on Facebook, give them a ‘Like,’ say hello and start a conversation!

Posting Times:

  • If you’re posting on weekdays during work hours, be sure to get a healthy number of updates in between the hours of 1pm and 4pm. Facebook is at its noisiest in the afternoon -so be sure to join the conversation and engage with your fans when they’re keen to engage.
  • Test schedule some posts ‘out of hours’ after normal work hours and before 8pm.  This is the time people are potentially commuting and turning to their smartphones to catch up on news and chatter.
  • Many research reports show that 3pm on a Wednesday is the optimum time to get interaction on a Facebook post. So, if you do only post one a week (which we hope isn’t the case!) make sure it’s on a Wednesday at 3.
  • During the weekends, the worst times to posts are before 8am and after 8pm; as people tend not to engage before and after those times. Let’s think about that, who’s going to get up before 8am on the weekend?!  (Unless you have young children of course!)
  • Generally, users tend to check their personal Facebook Page more than their Business Page. Around 41% check their Business Page up to 1-2 times a day! We hope this isn’t the case with you – because in order for your business page to be a success, it needs to be constantly checked for comments and opportunities to engage.
  • These posting times and tips are taken from general research.  However, posting times will vary depending on the type of business you are – e.g. if you’re a bar/restaurant then you may get more engagement in the evening. Our advice is to watch, listen and learn. Test different times and see when it is that you get the most engagement, then be sure to share at the times you know you get the most engagement.

Facebook Images:

  • Remember when posting on Facebook always include images.  Images increase interaction rates by 39% more than your average post!
  • Images draw engagement rates in more than videos and text alone! Up to a whopping 120% more than your average post.
  • Image posts generally attract 104 more comments than the average post.
  • Link clicks are generally higher than text and link posts alone, receiving up to 84% more clicks.
  • Posts that include photo albums receive 180% more engagement than the average post.

So folks, make sure you’re up to date with these important facts and don’t be afraid to experiment…

Happy Facebook posting!

Kat

Kat West is a Social Media Community Manager at Carvill Creative – the Online Visibility Experts. Kat spends her days, tweeting, sharing, listening, researching and blogging. (As well as a little sleeping and eating and having fun too)!

Facebook Practical – How to Run a Poll on your Facebook Page

I recently read an interesting article on the Hubspot blog – asking the question, “Is the day of the ‘How To’ blog post dead?”

Well, given how many questions I receive following training sessions and generally via Twitter, Facebook and LinkedIn, then I am saying, no, it’s not. And I’m still going to ensure that I blend a number of practical guides within our blog.

This latest blog ‘How To’ comes from a recent delegate that asked the question about how she can run a poll into her Facebook Page audience.

It’s pretty simple – as is everything if you know how to do it. So just in case you too are looking to run a poll into your Facebook audience but haven’t figured out how to do it yes – here are the simple steps to follow:

Step 1 – Go to your Facebook Page

Step 2 – Go to the Status Update box

Step 3 – Click on the Offer Event+ tab

Step 4 – When that opens up you’ll see

 

 

 

 

 

Step 5 – Click the Question tab in the drop down menu

Step 6 – You’ll get this box stating ‘Ask something’ and down in the bottom menu the facility to Add Poll Options

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Step 7 – You’ll be presented with your Poll options where you can add an option (and you can keep adding to it should you feel you need to ask more options into your Poll).

 

 

 

 

 

And that’s it.

Some Poll Pointers

  • Before publishing  a poll be sure that you have considered what you are looking to get out of the poll so that you are asking the right questions.
  • Polls are great for helping your audience to engage in a speedy and low maintenance way. People hit the ‘Like’ button on Facebook far more than they make a comment, that’s because the ‘like’ feature still enables engagement but is very low maintenance for the end user.
  • Asking a Poll is therefore a good way of getting engagement around a subject which could potentially be far too open ended if asked in a more ‘open question’.  So in a nutshell, Polls make it simple for people to engage and share their viewpoint.
  • Plus the results of the Poll may give you insights which you may not otherwise have known. And provide you with interesting feedback which you can create content around.
  • And finally, what’s the best way to start a conversation? Simple – ask a question.

Happy Facebook polling.

@Michelle Carvill is owner and Marketing Director at Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire.  The agency covers all aspects of marketing strategy and online visibility – covering social media marketing and social media training, user focused website planning and conversion focused website design.

Want to talk to the team at Carvill Creative about your social media activity or training needs? We’re happy to chat, so simply ‘get in touch’.

Finally, why not download our useful Social Media Marketing Planner and Marketing Plan. They’re totally free to download and use.