Tweet“Mailshots don’t work” – is a phrase I have become accustomed to hearing when discussing marketing tactics with businesses.  Indeed, when I enquire further, I am offered tales of how hundreds and sometimes, thousands of letters, invitations, newsletters and all matter of communications – have been sent out using up significant resource (both time and [...]

TweetThe Marketing Mix is a term used to describe the combination of tactics used by businesses to achieve its objectives by marketing its services or products effectively to a specific target audience. For many years, in marketing jargon, this was referred to as ‘the 4 Ps’ – namely; product, price, promotion and place. The logic [...]

TweetOnce you’ve agreed the type of information that you are going to collect, and created the relevant fields for your database.  The next stage is to input or import the data. Until your database is well established, it is wise to give responsibility to one individual for overall Database Management.  This Database Manager will set [...]

TweetIf you were set the task of mailing all of your customers to advise them of, let’s say, a seminar you were running – how simple a task would that be? Ideally, it shouldn’t be a problem at all – because you would hold your entire customer’s contact information and their preference as to how [...]