Tag: differentiation
Get emotional – and build your brand personality
You’ve probably heard of the term ‘USP’ – unique sellling point. But what of ‘ESP’ – emotional selling point. This article looks at the importance of creating a personality for your brand. If brands are held in the hearts and minds of the consumers – then ESP becomes very important.
Posted: August 21st, 2008 under Marketing.
Tags: brand personality, differentiation, emotional selling point, usp
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