Carvill On Marketing blog

Once you’ve agreed the type of information that you are going to collect, and created the relevant fields for your database.  The next stage is to input or import the data.
Until your database is well established, it is wise to give responsibility to one individual for overall Database Management.  This Database Manager will set up [...]

Customers are the lifeblood of most businesses – agreed?  However, when it comes to customer management and management of information to those all important customers, many businesses fall short of smooth communications.
In fact, UK businesses waste in excess of £75 million each year mailing companies and individuals whose details have changed.  Not only does this [...]

If you were set the task of mailing all of your customers to advise them of, let’s say, a seminar you were running – how simple a task would that be?
Ideally, it shouldn’t be a problem at all – because you would hold your entire customer’s contact information and their preference as to how they [...]