It’s a digital age – so how are lumbering dinosaurs such as banks going to speed up and get real with what small businesses are looking for today!

Many corporations are now jumping on the Twitter bandwagon to preserve their brand reputation. However, what they should be doing is making their presence count by being as concerned about customer service – as they are their own reputation.

Why is nothing ever as simple as it first seems. This post looks at why organisations are so intent on making what should be simple processes so challenging – and a few businesses that are getting on board with simple and are winning. In a world where time is our least resource – keep it simple and you’re on to a winner…

I read a great article yesterday – came across it via my TweetBeep alerts – which often throw up some gems I would never have naturally found had I not set these useful alerts.
Anyway – that aside, the article (which is here is you’d like to take a peek) focused on the power of social [...]

Consumer pyschology both offline and online has always interested me.
If you think of the basics of ‘marketing’ – word of mouth is one of the most powerful mediums (in both positive and negative contexts).  Postive: we tell everyone we meet how great a service / product is – and that ‘greatness’ captures share [...]

Everywhere I turn I am inundated with information about how to ’survive’ in an economic downturn.  Many of the authors focus on ‘improving customer service’ to ’stand out from the crowd’ and ‘help sustain customer retention’.  I totally concur with all this advice – however, this is how I believe all businesses should operate anyway [...]

Before you start looking at marketing your services to new markets to grow your business – be sure to take a look at your current customer base to ensure you are leveraging all opportunities. ALSO, encourage complaints from your customers – they are key in your learning and future development of your business.

This article looks at some basic yet critical tactics that need to be considered for successful email marketing. Covering areas including: subject, size, spam triggers, split stream testing, relevance, personalisation, multipart and layout.

A WOW experience – a rare thing indeed…
This weekend I had the rare treat of escaping my ‘mummy’ duties to visit my best friend in Yorkshire.  I took the direct train to Leeds (4 hours of bliss reading books, listening to music and doing absolutely nothing…).    My WOW experience didn’t happen on the train (there’s [...]