This week’s blog post focuses on the use of images in your online content and the importance of knowing where your images have come from.
As a social media and marketing agency we deal with online content on a daily basis and some of the time, when our clients don’t have images or written articles, it is down to us to create or source that content. Although some of us very much enjoy taking photos, we do not have extensive image libraries to hand! So we sometimes rely on purchasing images for use with the written content we’ve created or for our social media posts.
Recently we experienced a run in with a large stock photo agency who demanded a rather large amount of money from us because we had used an image from their site without their permission (It was a blog that was published many years ago and found using google images – but there was nothing on the image to say it belonged to anyone or that it was rights managed.
For a lot of people it’s all too easy to do a Google image search to find an image they like, after all it will say if it’s a paid image it would say won’t it? wrong;
Google Images show all sorts of images whether they feature on general websites or on sites that specialise in selling images and some of the time there are images that were initially purchased from the stock agencies and then used online. Google also announced recently that images in PDF documents will also feature in Google Images online search. So again, another good reason why it’s best to find alternate resources if you are looking for an image; This article really helps shed some light on how to ensure you are legally using online photos.
Have you recently had an issue over the copyright of an image you recently used online? We’d be interested to hear your experiences, tweet us @CarvillCreative