Tag Archives: content

5 Pinterest Tips To Put Into Practice

Pinterest is now one of the fastest growing social media platforms – but there are still many business owners not using it!

We encourage all businesses – especially those who are product based, to be on Pinterest. Not only does the platform allow you to save creative ideas, but it’s also brilliant for small businesses that need to reach millions of people easily.

I love pin + interest

In order to improve your engagement on Pinterest and get even more exposure, we’ve put together a few strategies for you to start using:

  1. Pin content that isn’t just your own

If you’re pinning other users content, it gets the attention of the original pinner and shows everyone that you’re an authentic, active member of the Pinterest community.

  1. Don’t use hashtags – use rich pins

Instead of using hashtags, try using rich descriptions to make your content more searchable. Remember, details are key – but don’t make it too long – you want your audience to be able to pick up content quickly and easily.

  1. Create pin it for later links

Just created a new blog post? A great thing that people are now doing on Pinterest is creating a ‘pin it for later’ board. By giving your readers the option to ‘pin the post for later,’ the reader can easily pin your blog post to their ‘read it later’ board on their own Pinterest account.  This gives your audience a different an easy way to catch up with your content.

  1. Use rich pins

Rich pins are an excellent way to make your content stand out and give your products more visibility. Rich pins means that you are able to pull extra information right on the pin itself.

  1. Be consistent

Like other social media channels, a consistent sharing strategy is vital to get more exposure, followers and re-pins. The best strategies behind Pinterest engagement is to pin as much as possible – when you can.

Once you’ve put these simple steps into place you should start to see more engagement on your Pinterest account. Feel free to share your experience or ask any questions by tweeting us @carvillcreative.

Have You Checked These 5 Things On Your Blog Post Before Publishing?

I love blogging concept

When it comes to blogging, there is a lot to consider. Writing the post and clicking ‘share’ is only half of it – and it can sometimes be easy to forget the checklist of things to help you optimise the post for reach and purpose.

Therefore we thought we’d round up some the most important things you need to check before you publish your blogs. By spending just a few minutes to look at these things beforehand, you can add more value to your content. These tips are especially useful for those of you who are just starting out with blogging

  • Have You Optimised Your Blog Post With Links?

Having links throughout your blog post not only makes it easier for it to be found in Google search. It’s also a great way to get people looking at other areas of your website and other blog posts you have previously shared – all you have to do is highlight the relevant keywords throughout the blog and add the hyperlinks to them. By doing so, it will help readers to better understand your blog post and help you to verify the points you are making. You will also be driving traffic back to other useful content, it could be your older posts giving them new life – or signposting the reader to explore your services, products or other relevant content. Remember – just because you’ve published a post, doesn’t mean you should forget about it – each post is a valuable asset in which you can give new life to.

Tip 1: Consider including other bloggers in your blog and link back to them – this will draw them into the conversation allowing you to listen and trade ideas with others.

Tip 2: Be sure to keep your links and sign posts going throughout the post. And don’t neglect the fact that many readers only read the first one or two paragraphs to get the gist of the blog to see if they want to continue reading on – so be sure to keep your links up top where they will see them.

  • Have You Proof Read Your Blog?

There’s nothing worse than finding a really good looking blog post that’s full of spelling mistakes! Having a blog full of spelling and punctuation mistakes only makes your business seem as if you are lazy and careless. If you want to be the ‘go to person’ in your sector, then showcasing a poor standard of content is the worst way to go about it.

Tip: Once you’ve completed your blog, start reading it out loud. You can’t know if your sentence structure and word choice are clear and easy to understand until you read the post out loud.

  • Have You Added A Photo or Image?

Not only is it important to add a photo or image to your blog post, but you need to make sure that it is an attention grabbing one. Having a highly engaging image will engage readers and make them want to read your blog post. There’s a lot of buzz about how many more views a social media update gets when there’s an image – and the same goes for your blog post. It needs to be designed as a piece of content compelling enough to share on social and any other channels – so it’ll need a captivating image too!

Tip: Don’t forget to also make the image pinnable. If people are pinning the photo on your blog post to Pinterest, then that will help to grow traffic even more.

  • Do You Have A Strategy In Place To Promote The Blog?

Don’t just assume that Google will find your blog and everyone will be sharing it. You need to make it easy for people to find. Start thinking about whether or not you’ve properly tagged the content – this means to check whether or not you have included keywords that are used often and are relevant to your blog post – and ideally use them in the title of your blog – as well as peppering the content with relevant keywords throughout. Think about what someone might search in Google that relates to your post. It’s also best practice to add categories to your blog; this makes it easier for you to check whether or not you’ve added the relevant tags.

Tip: Make sure that the post is social media friendly too! To encourage readers to share your blog, it’s important to make it easy for them by including sharing links for all social media channels – giving them choice to share as they like.

  • Can You Repurpose The Content?

You don’t just share a blog once do you? In order to make sure you get your blog seen by others, you should be sharing it multiple times throughout the week. Once a day would be fine as long as you put a different spin on it each time! One day you could use the title, one day you could pick out an important tip – just always remember to keep it light, and keep it interesting.

Tip: You could also think about sharing the content in a completely different way – through video perhaps? A short and sweet Vine video could even do the trick!

Don’t think that after doing these 5 things you have done your job. These are key important elements to consider, but blogging is a continuous learning process. Aim to keep learning how to make a successful blog – tune in to other master and smart bloggers, review that they do and follow, helpful / advisory blogs to help you on your blogging journey.

Happy blogging!

8 Common Social Media Mistakes To Avoid

Fotolia_61778996_XSIf you’ve made the decision to get your business started on social media, then it is important to be active on there in order to reach your potential customers. However it’s important to remember that one little error could hurt your brand’s reputation.

Some of the most common mistakes companies make with social media are related to lack of knowledge. It can be an extremely dangerous medium if not handled with care – therefore to help you out we thought we’d highlight some of the most common social media mistakes that are easily avoidable:

  1. Failing To Create A Social Media Strategy

When first starting off on social media, people often rush to set up a Twitter and Facebook account so that they can say their company is all over social. However it’s not as easy as that. There’s nothing worse than seeing a company struggling to create a social media presence – don’t just start posting random messages that you think is going to be relevant – have a strategy in place.

The best social media strategies are carefully planned out – clearly defining what your objectives are, the type of ‘voice’ you want to use, what kind of messages will be posted (content, content, content) and what channels are best for your company.

  1. Not Sharing The Right Links On Your Website

When we’re browsing the web we often come across company websites that make the ultimate mistake of having social buttons on their website that don’t link to their accounts, instead they encourage users to tweet or share the page. This is a big no no! You want your customers to know you’re on social yes – but you also want them to be following and interacting with you. And they’re far more likely to do this if you make it easy for them to find you by linking directly to your accounts.

  1. Paying For Fans

After creating an account – everyone seems to focus on increasing the number of followers and likes they have. Whilst it’s great to have a large following and looks impressive on your site – it’s not what you should be most focussed on. There are many accounts that pay for their 1000’s of fans – but these fake fans add very little to your community and they won’t be as engaged as real fans of your brand. There are no shortcuts in social media – you need endeavour to build authentic relationships with your audience before expecting anything from them.

  1. Not Creating Original Content

You want to build share of mind or establish yourself as an authority figure in your industry, as well as engage your audience. But you can’t do that just by sharing the work of others. That’s not to say it’s not great to share relevant articles or blogs that you think your audience might enjoy reading – it just means that you should also be creating original content too – that you know your target audience is going to love. When you’re able to balance your original content with content of others, you’ll increase traffic; gain new followers and fans – getting people to ‘like you, know you, trust you – ultimately do business with you’ (in that order).

  1. Talking Too Much

Posting too much about irrelevant things and sharing too many ‘salesy’ posts provides very little useful, educational or compelling content for your audience. Such posts rarely get a lot of attention. Remember that social media is about creating conversations – you need to talk less and listen more. (As we say, we have two eyes, two ears and just one mouth). People will be more drawn to you if you’re building discussions with your customers and actually listening to what they’re saying rather than forcing your sales messages upon them. Remember, the social channels are conversational channels – pushing traditional marketing messages directly into a conversational channel isn’t what social stand for.

  1. Spelling Mistakes

Making mistakes with your spelling and grammar can really nosedive your reputation. If you’re posting something that has either a grammatical or punctuation error – then you’re automatically sending out a red flag to viewers. Not only will this put people off your company, but it’s likely that no one will be commenting or sharing that post – or even worse you’ll get a number of people who feel compelled to correct your error – making you look a little stupid. So be sure to double check everything before you post – take a step back and re- read what you’ve written. Mistakes are highly likely to generate negative attention, so be certain that your work is flawless – otherwise you may never hear the end of it!

  1. Too Many Hashtags

There’s no doubt that you’ve used a hashtag here and there and that’s all very well, and is a useful way to join relevant conversations. However,  sharing too many hashtags becomes a problem. Studies have shown that posts that include more than three hashtags receive fewer actions to those only using one or two.

While we’re on the subject of hashtags, it is also best practice to make sure that you are only sharing hashtags on the channels that use them – by these we mean Twitter, Facebook, Google+ and Instagram. We often see people sharing the same message on LinkedIn as they did on Twitter and forgetting to take the hashtags out – this just looks messy.

  1. Not Tracking Your Activity

Your social media activity is almost pointless if you’re not tracking your activity. How do you know if your updates are reaching the right people? Are your efforts bringing return on your investment? Without consistently monitoring these things you’re unable to see the effectiveness of your activity or campaigns. Even if you’re just tracking your activity at the end of every month and comparing your results with the month before, this is still enough to give you an insight into how things are going, which content works and what you can be focusing on going forward.

If you can think of any other mistakes you have come across or made in the past, be sure to tweet us and let us know via @carvillcreative. In the meantime, we hope we’ve given you enough warning – don’t make the same mistake twice.

Do You Know Who Your Competition Is On Social Media?

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Carvill Creative Competition

When starting out with your business on social media, it’s often best practice to spend some time looking at what your competitor’s are doing.

When you and your competitors are both trying to attract the same audience, customers looking for the same thing are going to be torn between whose content is better. Therefore it’s good to review the kind of content your competitors are sharing, and if others are sharing it, if so – then there’s a good chance they’ll share similar content from your channels too – but you can work on it so that your content is even better! That’s why it’s important to research what content competitors are publishing as it will give you clues about where to gain the most engagement.

Take a look at three important things to be looking out for when researching your competition:

  1. Learn From Their Mistakes

In today’s digital word, as a small businesses you too have to go out and earn your brand’s reputation. One of the very first steps when starting online is to take a look at your competitors, and dig up the mistakes they have made in the past. Social media is any easy place to search and see what people are saying – so when you find mistakes that your competitors have made or things that didn’t sit well with your target audience – take note of it.

Tip: Aim to monitor your competitors weekly – look out for how often they post in comparison to you. You may be able to see some differences in what effects this has on your audience’s engagement. For instance if they are posting content a little more often then you and have a better engagement rate – you may want to test picking up the pace.

  1. Find Out The Best Ways To Interact With Your Target Audience

Your target audience should be the key objective when it comes to your social media strategy. How businesses interact with their social media audience will largely affect the kind of response they get. So be sure to investigate the customer acquisition approach your competitors have – then think about what you could be doing differently? Do you need to think about increasing your followers’ every day? What kind of voice do your competitors use? Keep in mind that humour always works well online – but of course it has to be appropriate for the business.

Tip: Don’t get caught up in the number of followers, likes, fans etc. that your competitors have – although these numbers are important, they’re not as important as the engagement rates.

  1. Find Out What Content Works Best

When researching your competition – be sure to look at what content works well for them – but clearly, your intention is not to copy them directly. You purely want to see what they’re doing to give you an idea on how you can make your content even better – so just take a quick look at their work and gain clues about your own content by seeing what gets the most engagement from their audience compared to yours. You’ll quickly be able to see whether those photos of you and your employees at the Christmas party were a good idea, whether you may need to post a video once in a while, or whether you need to use more images.

Tip: When following different theories to your competitors, it’s important to remember that just because they’re doing something new that appears to be working, there is a good chance that they have not tested it – so be careful and always use your best judgement.

As part of your social media activity, research and analysis is equally as important as sharing  content,  so take some time researching the ‘big players’ in your industry and be sure to take our tips on board and to consider how you can build in a process to critically analyse your completion now and again.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

Lessons any brands or business on Twitter can learn from Xbox

As a trainer and consultant in social media – I’m always looking for case studies and best practice to share.

Even though I’ve never entered the ‘gaming’ world personally – I certainly think they know a thing or two about developing and engaging communities.

Their products enable you to be ‘social online’ and virtually ‘play’ with likeminded friends or complete strangers (new competitors) who all share the same interest and enthusiasm for gaming.

Beyond the actual social element within the product – then there’s of course the ‘social’ media networks which many of their target audience are aligned with.

So take a look at Xbox on Twitter – and consider some lessons we can all learn:

A Targeted Approach

  • Rather than one global Xbox account – they have recognized that their ‘followers’ have different needs.  You’ll see that rather than have one corporate account and push all messages via it – due to the size of the audience they’ve segmented their accounts on Twitter to serve specific needs.  Their main Xbox account  promotes their product – features of the product, competitions they are running, partnerships they have in place and any latest news.  Exactly what you would expect from a corporate account.
  • Service, service, service.  Xbox has a dedicated Xbox Support Twitter Account – take a look at this profile and you will see that they rightly boast about holding the Guinness World Record for ‘most responsive brand on Twitter’.

Also, you’ll see a list of the team who make up their support team – so as a customer, you can see who you are talking to at any one time.

Take a look at their conversations in this thread and you’ll see high levels of engagement, responsiveness, relevant promos and competitions.

My guess is that their service / support levels have potentially become far more efficient and easier to manage via opening up the support service via Twitter.  Support is now visible to all their followers – and so they have to be great at it – and great service and visible praise from your audience adds momentum to continuously improve your service levels.   Also, Support is now one to many instead of one to one – whilst still retaining a personal positioning.  If a number of their customers have the same issue – one global message can communicate to many that they are working on the issue and keeping people informed of progress.

In my view, Xbox offer all of us something to learn on how to engage a community and continue to service a community via Twitter which focuses on key facets that are relevant to any business.  Simple marketing really – 1) know your audience and segment content / engagement accordingly  and deliver the content and messaging you know your audience want to engage with – and 2) deliver excellent service to grow advocacy and nurture retention and brand loyalty.

Do let us know your thoughts and opinions on this topic – share your comments below or simply tweet us at @carvillcreative.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.

If Social Media is Fire and Content is Fuel – How effective is your Fuel?

If you are on social networks – then beyond my question to you of ‘why’ are you on those channels.  Is another important question ‘What are you going to share with your audiences?’

Content matters. Words matter.

What have you got that makes you so different to the millions of pieces of content readily available online?

My advice is that you create content that matters to the audience you are trying to earn the attention of.

Whether that audience is your customers, prospects, influencers – think about what they need, what there pain points are – what is it that you have that you can be sharing that will ‘earn’ their attention.

Content is everywhere – make sure yours stands up and stands out.

Think, plan, listen before you start talking about stuff people just aren’t interesting in – such as the latest cheese sandwich you had for lunch.

Do you find this blog post useful? Feel free to share it using the buttons below.

If you need any help with creating content or anything else then do get in touch with us.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.