Tag Archives: content is king

If Social Media is Fire and Content is Fuel – How effective is your Fuel?

If you are on social networks – then beyond my question to you of ‘why’ are you on those channels.  Is another important question ‘What are you going to share with your audiences?’

Content matters. Words matter.

What have you got that makes you so different to the millions of pieces of content readily available online?

My advice is that you create content that matters to the audience you are trying to earn the attention of.

Whether that audience is your customers, prospects, influencers – think about what they need, what there pain points are – what is it that you have that you can be sharing that will ‘earn’ their attention.

Content is everywhere – make sure yours stands up and stands out.

Think, plan, listen before you start talking about stuff people just aren’t interesting in – such as the latest cheese sandwich you had for lunch.

Do you find this blog post useful? Feel free to share it using the buttons below.

If you need any help with creating content or anything else then do get in touch with us.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

You Are What You Tweet

The Social Marketing channels present us with opportunities to share our content and get our messages across. social media consultancy social media training

Plus, given that the social channels are superbly designed to make sharing and tapping into other networks simple – then they have the potential to be far reaching, extending beyond our usual ‘databases’ – as they present opportunity for advocacy.

If people love what they’ve read, seen or heard, they can share the content on to their networks too.  Helping a wide audience to get to know about you, like you, trust you, share your messages, and ultimately, even do business with you.

And of course, sharing isn’t an onerous task, but simply a case of hitting a button; ‘like’, ‘share’, ‘retweet’ etc.

Given how potentially far reaching the social platforms can be, therefore, you need to ensure that you are not wasting the opportunity these far reaching channels provide by talking about the latest cheese sandwich you just ate. (Unless of course you’re Pret and it’s a tactic you’ve employed to showcase a new product!).

Businesses of all shapes and sizes now need to be getting their ‘content house’ in order.

Ask yourself…

  • Have you got a strategy for regularly creating fresh and acceptable content which meets specific business objectives?
  • Have you got a blog that you regularly update for your business?
  • Are you regularly creating videos for your business – how to videos, sharing FAQs, customer testimonials, new product and service features?
  • Have you got any research information that others would be interested in – could it be turned into an e-book and provide potential for data capture?
  • Are you a lead authority in a specific area – can you create ‘whitepapers’, industry reports etc?

Content is all around us, from our websites, to service standards, to internal training, to product demos, new products, case studies, testimonials, video interviews (I could go on) – and so it’s a case of ensuring that you employ a mechanism for regularly collating the content within the business so that you can leverage it effectively.

@Michelle Carvill is owner and Marketing Director at Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire.  The agency covers all aspects of marketing strategy and online visibility – covering social media marketing and social media training, user focused website planning and conversion focused website design.

Want to talk to the team at Carvill Creative about your social media activity or training needs? We’re happy to chat, so simply ‘get in touch’.

Finally, why not download our useful Social Media Marketing Planner and Marketing Plan. They’re totally free to download and use.

 

 

Content is King. So…what’s your content strategy?

 

Social Marketing channels such as Twitter, Facebook, LinkedIn, Blogs, YouTube and Forums (and many more that I won’tcheese sandwich mention just now) are perfect vehicles for sharing content.

However, now more than ever, what we share has never been more important.

These channels provide excellent opportunities to share compelling content, content that helps others to want to know us, like us, trust us, share our message and ultimately do business with us.

So… we certainly shouldn’t be wasting the opportunity these far reaching channels provide by talking about the latest cheese sandwich we just ate. (Unless of course you’re Pret and it’s a tactic you’ve employed!).

Businesses of all shapes and sizes now need to be getting their ‘content house’ in order.

Ask yourself…

  • Have you got a strategy for regularly creating fresh and acceptable content?
  • Have you got a blog that you regularly update for your business?
  • Are you regularly creating videos for your business – how to videos, sharing FAQs, customer testimonials, new product and service features?
  • Have you got any research info that others would be interested in?
  • Are you an authority in a specific area – can you create ‘whitepapers’, industry reports etc?

Content is all around us – and so it’s a case of ensuring that you employ a mechanism for collating it and using it effectively.

Content is King for a number of reasons

 

Fresh and compelling content is key for a number of reasons:

  • Helps you get found online Really good for SEO – (search engine optimisation) purposes – as search spiders love coming to find regularly updated, keyword enabled content.
  • Keeps your online presence fresh – Do you have any old news articles on your site? What’s the date of your latest blog post – January 2011 or even 2010! If so, how does that look to those reading your blog?  Keeping your content fresh shares a really positive message about your business.
  • Grows trust and authority – The content you create gives you something credible to shout about. There’s an offline networking concept titled VCP – visibility grows credibility, which ultimately grows profitability…and this concept fits with how people get to know you online too.
  • Grows brand awareness and reach – Social Marketing channels can be far reaching, you just don’t know where your content is going to end up and who is reading it. It may get picked up and shared in a very ‘viral’ way – growing awareness in ways that traditional media, simply can’t compete with.

Of course, if you have a content strategy in place, there’s also the opportunity of safeguarding what others are saying in your business. You can clearly set boundaries as to what is and what is not shared. Of course, content is best when it’s authentic and transparent – but you certainly don’t want to be sharing content that is potentially damaging to your brand.

No excuses… be sure what you ‘share’ is worthy of sharing and add a ‘content creation strategy and schedule’ into your marketing mix today.  And once it’s there… commit to it.

@Michelle Carvill is owner and Marketing Director at Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire.  The agency covers all aspects of online visibility – covering social media marketing and social media training, user focused website planning and conversion focused website planning.

For marketing and social media advice – view or subscribe to the Carvill Creative Blog

 

Content is still King. So…what’s your content strategy?

 

Social Marketing channels such as Twitter, Facebook, LinkedIn, Blogs, YouTube and Forums (and many more that I won’t mention just now) are perfect vehicles for sharing content.

However, now more than ever, what we share has never been more important.

These channels provide excellent opportunities to share compelling content, content that helps others to want to know us, like us, trust us, share our message and ultimately do business with us.

So… we certainly shouldn’t be wasting the opportunity these far reaching channels provide by talking about the latest cheese sandwich we just ate. (Unless of course you’re Pret and it’s a tactic you’ve employed!).

Businesses of all shapes and sizes now need to be getting their ‘content house’ in order.

Ask yourself…

  • Have you got a strategy for regularly creating fresh content?
  • Have you got a blog that you regularly update for your business?
  • Are you regularly creating videos for your business – how to videos, sharing FAQs, customer testimonials, new product and service features?

Content is all around us – and so it’s a case of ensuring that you employ a mechanism for collating it and using it effectively.

Content is King for a number of reasons

 

Fresh and compelling content is key for a number of reasons:

  • Helps you get found online Really good for SEO – (search engine optimisation) purposes – as search spiders love coming to find regularly updated, keyword enabled content.
  • Keeps your online presence fresh – Do you have any old news articles on your site? What’s the date of your latest blog post – January 2011 or even 2010! If so, how does that look to those reading your blog?  Keeping your content fresh shares a really positive message about your business.
  • Grows trust and authority – The content you create gives you something credible to shout about. There’s an offline networking titled VCPC – visibility grows credibility, which ultimately grows profitability…
  • Grows brand awareness and reach – Social Marketing channels can be far reaching, you just don’t know where your content is going to end up and who is reading it. It may get picked up and shared in a very ‘viral’ way – growing awareness in ways that traditional media, simply can’t compete with.

No excuses… be sure what you ‘share’ is worthy of sharing and add a ‘content creation strategy and schedule’ into your marketing mix today.  And once it’s there… commit to it.

@Michelle Carvill is owner and Marketing Director at Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire.  The agency covers all aspects of online visibility – covering social media marketing and social media training, user focused website planning and conversion focused website planning.

For marketing and social media advice – view or subscribe to the Carvill Creative Blog