Carvill On Marketing blog

It was a weird start to the day. Having gone to bed very early the evening before (poorly daughter had kept me awake for much of the previous 3 nights) – I had missed all the news on Twitter and so awoke with no idea about the terribly sad news of Michael Jackson’s death.
They say [...]

With social media how do you come across in your photo? Does it portray your personality? What is your personal branding, your photo, saying to others about you…

Does our ringtone tell a tale? Is is part of our personal brand? Perhaps a question we should be asking at interviews is what is your ringtone? I think you can tell a lot about a person by their ringtone…what do you think?

When creating a slogan or tagline to compliment your brand and communicate succinctly what you do – then here are some tips for you to consider.

With all the controversy about the Olympic 2012 brand – through animation the logo appears to be coming to life. Was it that the agency behind the brand build the picture without communicating the values – or was it part of their strategy…?

Given one of my related businesses (see About) is www.logotastic.co.uk – an online tailored logo creation and that the logotastic brand includes the use of fluffy clouds – I was amused to see this article in The Times recently.
“An inventor in Alabama has managed to create logos as foamy clouds. Francisco Guerro, who also makes fake snow for Hollywood, [...]

Colour is a powerful force; it grabs you at a deep psychological level and helps you remember. The world’s most successful brands have made good use of this fact. We know that Coke is red, British Airways is red, white and blue, UPS is brown and Apple Macs come in all the colours of the [...]