Tag Archives: advertising

How To Sponsor Content On Your LinkedIn Showcase Page

If you’re not sure what LinkedIn showcase pages are, then be sure to have a read of our previous blog written earlier this year when we said farewell to LinkedIn’s ‘Products and Services’ page.

Meanwhile here’s a little reminder…

A showcase page, enables you to highlight a particular brand or product line and extend your company’s page presence. The aim is to get as many LinkedIn members as possible to follow your product’s page in the hope that it’s something they’re interested in. They’re useful for building long term relationships with those who want to follow specific aspects of your business.

The followers of your showcase page know to expect news about your product/service and are looking forward to hearing all about it. The updates on this page work just like company updates, but with added benefit of LinkedIn members being able to find the product or service through search.

Now that you’ve come to an understanding about showcase pages – the next step is to get people following and interested in your page. If you’re struggling to get people to following your showcase page, then it might be worth paying for some advertising – using ‘sponsored updates.’

Sponsored Updates

A sponsored update is used to promote a piece of content to a wider audience. Sponsoring a piece of content on your showcase page will help to get your message out to the right people as well as raising greater brand awareness, generating quality leads and promote deeper relationships with your audience.

In order to create the relationships that matter to you – the first step is to publish the content that you want to sponsor – directly in your showcase page’s feed.

Once you’ve published the content, you can then go on to targeting your audience. All you need to do is click on the picture in the top right hand side of your screen and scroll down to click on ‘Advertising.’

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Once your advertising dashboard is open, you need to make sure you have an account set up so that you can pay for the advertising on your sponsored page. Click on the drop down arrow where it lists your page names and select ‘create your business account.’

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This window will then open up and it is here where you can set up the advertising for your showcase page rather than your actual company page. Select the second option ‘Company Page URL’ – and then copy and paste the URL of your showcase page into the text box.

You can then go on to giving your business account a title – something that is clear and easy to remember – and don’t forget to also select the correct currency you’re going to be using. Once everything is filled out you can select ‘Create’ – this will then create a business account for your showcase page.

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When it comes to creating the actual ad, make sure the correct business account is selected at the top of the screen (preferably the one you’ve just created) – in our case we are sponsoring from ‘Carvill Creative Limited.’ You then have to pick between the two advertising options LinkedIn gives you – one is to create an ad for the page and the other is to sponsor content – the one you want to select is ‘Sponsor Content’.

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Once you’ve selected your ad choice, scroll down and select the piece of content you want to sponsor. This content should be something you think is relevant and will get people wanting to follow your showcase page – this content might be an important blog post, press, news item or simply a link to that product or service on your website. Click on the correct post and then make your way through the targeting options you want to use – you can target these ads by country, locations, seniority, function, business size etc.

Whatever you decide to sponsor – it’s often best practice to post that piece of content first and leave it to simmer for a while before sponsoring. This will then give you the opportunity to compare your sponsored post to your organic post and you can see how well your post is doing just by looking back and comparing the engagement rates.

Happy Sponsoring Folks!

Instagram Ads Will Be Arriving Soon To The U.K

It was always inevitable that advertising on Instagram was going to happen at some point – after all, they need to start earning some money from somewhere.

Earlier this year, they announced that they were going to start advertising in America and later this year, ads would arrive in Canada and Australia. Lucky for us they have also announced that they are coming to the U.K.

It’s normally the big boy brands that have an account on Instagram rather than the smaller businesses – however, Instagram ads will provide a new window of opportunity for smaller businesses to get their name out and get people interested in their brand.

Instagram want their ads to be creative and engaging, therefore have just started with a handful of brands that are already doing great things on the social platform.

What Will They Look Like?

You’ll’ be able to tell what a photo or video advertisement looks like as you’ll see the ‘Sponsored’ label  in the top right hand corner of the post, where the time stamp would normally be.

If an ad comes up that doesn’t interest you, you can tap the ‘…’ below it, to hide that ad. Instagram will then ask you to provide feedback about why you didn’t like it – this helps them to only show you the ads that they think you will find interesting.

If you haven’t already seen an Instagram ad, then look out for that sponsored post that will be breaking the news…

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Underneath the post, Instagram announce: “Over the coming weeks we will slowly begin rolling out advertising in the U.K. We’re starting with just a few businesses that are already great on Instagram to make sure the ads you see are creative and engaging.”

After people started seeing this taster ad, Instagram said that genuine adverts will be arriving after. Some of the bigger brands that already have access to the advertising on the platform are Starbucks, Cadbury, Channel 4, Rimmel and Waitrose. The hope is that these sponsored ads will be of an exceptional quality and feel like native content, which users are then happy to interact with in their feed.

Despite the test ad receiving more than 18,000 likes, many users have expressed their frustration online about the arrival of ads. To have your say on the subject, let us know how you feel about Instagram ads by tweeting us at @carvillcreative

5 Twitter Advertising Mistakes To Avoid

twitter advertising 123Advertisements have always played a big role in the world of marketing. Whether bill board advertising, press advertising, direct mail – or now social advertising.

The thing with advertising is that it’s usually pretty pricey – and so you want to ensure you get it right. Nothing worse than your latest ad going out with zero call to actions or a dreaded incorrect telephone number or glaring typo.

Of course, we’re only human and many of us often make mistakes – whether it be a small spelling mistake or perhaps tweeting the wrong thing at the wrong time –mistakes are very important to avoid, particularly on social – where one little error can be shared to a mass audience in a matter of seconds.

To avoid any future mistakes when creating social ads on Twitter, check out the following 5 Twitter ad mistakes that companies should avoid:

  1. Don’t Forget To Use Hashtags

Hashtags are a great way to get the attention of your target audience and highlight exactly what it is you’re tweeting about. They are a great way for businesses to insert themselves into conversations and trending topics.

Using a new ad or product image can stand out, however if you use strategically chosen hashtags in your promoted tweet, you can help your business find their target audience, reach non followers in large numbers and help grow your influence.

  1. Don’t Take Away User Anonymity

People don’t like it when companies or brands use too much targeting. If the user clicked on an ad and then see that ad everywhere, then they are likely to get annoyed. Seeing a thousand ads similar to the one then clicked on could be a turnoff for the user. So keeping some kind of anonymity is essential.

  1. Use Images To Your Advantage

Images on Twitter ensure that tweets take up more space on the feed and therefore, help to drive engagement. It’s important to include images when you’re sending out a promoted tweet. Tweets that include an image receive 200% more engagement than tweets without images.

Although an image may not be appropriate for every tweet, companies should try to include them wherever possible to help draw attention to their message.

  1. Don’t Take Advantage Of A Users Connections

Every user will have both personal and professional connections – and more often than not, many social media platforms take advantage of that and tend to make recommendations to a user based on what their friends like or based on their professional connections. Some users may find this too meddling – so try not to go overboard when using this tactic.

  1. Try To Use A Consistent Voice

When creating ads, it’s important to consider the objective of the ad. Whilst unique and chatty messages can make a Twitter account seem more ‘human’- depending on the message you are trying to convey, sometimes being chatty or cheeky may not be appropriate and could push your platform off-message and create a backlash. Another point to consider – don’t let your account sound like a robot stuck on repeat – repeatedly sending out the same messages can create problems from consumers too. The key is to find a happy middle ground where your message is clear and your voice is consistent, caring and human at the same time.

We hope you found our tips useful – and, why not share your Twitter Advertising tips with us too.

Twitter Scheduling – now available for all Advertisers!

Twitter has announced that advertisers now have the ability to schedule tweets directly from the platform. If you’re not a Twitter business user but this kind of functionality appeals to you, then you’re bound to still find this of interest…

Previously, marketers had to use third-party social media management dashboards like Hootsuite, Tweetdeck or SocialFlow to schedule their tweets. But now, Twitter advertisers can give those tools a rest with Twitter’s new schedule tweet option – where they can schedule and publish their own tweets up to one year in advance – directly from Twitter!

The scheduling tweets tool has rolled out on advertisers’ accounts on ads.twitter.com – where they can either access the option via the “compose tweet” button or within a new “creative” tab in the top navigation.

So what does this mean for advertisers?

This new capability makes Twitter’s Ad product very useful to advertisers as they are able to draft or schedule tweets using Twitter’s web interface.

Not only this, but they also get the benefits (as you would from other third party social media management dashboards) such as publishing content at any time without having staff on-call to Tweet on evenings, weekends, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.

How does it work?

All you have to do is tweet from ads.twitter.com – the URL has a more fully featured tweet text box, including options to pay to promote your tweet, and most importantly, to schedule tweets for the future.

There are two options now available for this feature, one where you can create and schedule new tweets from the blue tweet button on the top right corner of the navigation bar or, the other is their newly introduced Creative tab for users to create and manage both scheduled Tweets and Twitter Cards in one place.

The Compose Tweet button on the creative page will bring up a new tweet box where you’ll be able to compose your tweet and add a photo, location or card. You’ll also have the option to send tweets organically to followers, or set up to publish as part of a Promoted Tweet campaign (thereby selecting specific targeting criteria to make sure the right users see the message).


 

 

 

 

 

 

 

Overall it is quite a nifty tool for advertisers, and many of us are likely to see these scheduled tweets but won’t have access to try them ourselves, however it is very likely that it will start to roll out mainstream, at some point – so be on the look out!

Written by Michelle Carvill 

How to Get Started with Twitter Advertising – Now open to Businesses of all Shapes and Sizes

If you are interested in getting more followers for your Twitter account, increasing exposure for your business, and promoting your tweets to a relevant audience – then you can give Twitter Advertising a try.

This is great for business as it allows you to connect with the people that matter and gives you powerful context to connect your message to what’s most meaningful to your customers.

But before you go to set up your campaign, it’s useful to know what your objectives are so that you know which option is relevant to you…

So – what are your options for advertising on Twitter?

The process for creating your own Twitter Ad Campaign is very simple. It’s divided into two categories: Promoted Tweets and Promoted Accounts. (A third ad product is also – Promoted Trends, but this isn’t available to small businesses.)

Promoted Tweets

Promoted Tweets allows you to highlight a specific message or product that you want to get more exposure for on your profile and throughout Twitter – this is great for if you are a marketing company managing much sharing content, building awareness and building your brand or business voice.

These are regular tweets which you want to reach a wider group of users or to spark engagement from existing followers. There’s also the added bonus of reaching more people who are interested in your business – therefore these ads should be used to promote your best content. It may be a piece of research you’ve published, your latest blog post or a product or service launch. Again, think about what you are trying to achieve, the audience you need to get in front of etc. – prior to promoting tweets.

Do keep in mind that people will see that it is a promoted tweet as they are clearly labelled as ‘Promoted’ after they have been paid for.


 

Setting up your Promoted Tweets

At the set up point you can fix the amount you’re willing to pay every time someone retweets, replies, favourites, follows or clicks on your tweet. And once that budget has been utilised – your tweets will simply stop being promoted.

Promoted Accounts

Promoting Accounts on Twitter allows you to promote your account as one to follow – an example of this is when you log in to your Twitter account and go to your main dashboard, to the left of your Twitter stream is the box which shows suggested users to follow based on your interests.

 

Promoted Accounts give your Twitter profile more exposure and helps you build followers who are potentially more targeted for you / your business – so if your goal is to achieve new followers then this is your most efficient method,  as you’re helping more people to discover you, your brand, business or cause.

So now you know the Advertising Options AvailableHow do you become a Twitter Advertiser?

When looking to set up a new Twitter Ad campaigns, all you need to do is log in to your Twitter account.

Click on the gear icon on the top right hand side of the toolbar to see the dropdown menu and then click on Twitter Ads. You can also type the following URL directly in your browser ads.twitter.com.

You’ll then be prompted to enter the username and password for your advertising account. Use the same username and password as you do on twitter.com. Once you’ve signed in, click on ‘Create New Campaign.’

Twitter then gives you two options (which we mentioned earlier) – to create Promoted Tweets or to create Promoted Accounts. To set these up all you have to do is click on the link and it will guide you through the steps to setting it up. (Trust us – it really is very simple).

And that’s it.

We hope this blog post has helped you figure out whether Twitter Advertising is for you. All you have to do is decide on key objectives – it may be:

  • Lead generation
  • Brand exposure
  • Product / service launch
  • Gathering support for a cause

Whatever your objective, perhaps Twitter advertising is going to help you achieve your goals – so simply figure out the right advertising option for your business – and wait for the results!

Stay tuned for next week’s blog on Twitter scheduling, which is available for anyone looking to advertise on Twitter.

Written by Michelle Carvill