Tag Archives: advantages of social media

Social Tech, Working Smarter and the Power of the Collective

A few weeks ago, I decided to set up Social Souls. A private group specifically for people who have questions around social media or digital marketing.

social media tips
Social Technologies helping us to harness the power of the collective and work smarter.

Why set up a group? Well, pretty much, on a weekly basis, I get an email or a message asking me a question. Largely, the message goes something along the lines of…

‘Hi Michelle – in your capacity as social media ‘queen’, ‘guru’, ‘expert’ … (of which I am none by the way), … what do you suggest…, how do I do…, do you know how I…? Etc, etc.

You get the picture.

Don’t get me wrong, I love helping and supporting, I’m a natural educator – and where I can, I do. But the reality is, that … I don’t know everything. Yep, very comfortable putting that out there.

And really, honestly, who does?

I love the saying, ‘If you’re the smartest person in the room, then you’re in the wrong room’ – and I couldn’t agree more as in this ever-changing world of social and digital – we’re all continuously learning. It’s part of keeping up.

So, it got me thinking about the best way to facilitate a useful solution and voila – a group, titled, Social Souls was created.

I toyed with putting the group on LinkedIn – but then in reality, I asked myself the question, when did I last visit a LinkedIn Group? For some reason, Groups on LinkedIn seem to have significantly lost their momentum over recent years. Personally, I’m hoping there’s a resurgence because gathering a collective of like-minded individuals all with the purpose of sharing knowledge, asking questions and encouraging everyone to learn more and get smarter – can only be a good thing. Right?

For now, the group is on Facebook. After all – who isn’t part of Zuckerberg’s empire?

It’s early days – but so far so good. There’s a mix of industry professionals, educators, business owners, individuals, marketers, social media managers, PR and comms people. And the conversations and support are a plenty. In fact, this week, I received a telephone call, on my landline, (I know, unheard of), from one of the Social Souls – simply calling to say how much value they were gaining from the group and thanking me for pulling it together and curating content and questions. The main takeaway – people enjoy the group, are learning and finding it really useful.

As an avid reader, in fact, total bookaholic – when writing my latest book, ‘Get Social – Social Media Strategy and Tactics for Leaders’, (shameless plug pre-order if you wish ;), I was recommended to follow and connect with a few people. And a few of them had published books, so of course, as an author in the space, I’m always keen to learn from others. I was introduced to John Stepper, and his book, Working out Loud, which discusses real world examples of how working and workplaces are being transformed by ‘working out loud’. At the same time, (I often read in tandem), I started to read, Isabel De Clercq’s book, Social Technologies in Business. Isabel’s book, brings together 13 influencers in the social technologies space, each penning their own chapter and sharing their professional viewpoint. In fact, in many ways, her book is a perfect example of ‘working out loud’.

This also got me thinking about Social Souls – and the great things that were starting to happen just by simply bringing together a collection of people, with a shared purpose of supporting one another – with no other intention than to share knowledge and learn.

No selling, no pitching, no advertorials and certainly NO EGOs.

A safe place where people can feel free to ask ‘stupid questions’, in the knowledge, that no question is a stupid question – it’s purely an opportunity to learn, one to many.

Social Souls is also a great example of ‘working out loud’ – we’re all learning so much from one another. We share our views, our work, our experiences, our challenges – and the wisdom of the crowd provides practical real world, fast learning and support.

In fact, in a recent ‘live stream’ I did into the group, I called us a ‘smart organisation’. We are rworking smarter. Gleaning information from one another, cutting out unnecessary strife, hassle and time by learning methodologies and short cuts from others.

Someone else may have already tested and measured a specific tactic. And instead of one test going on at a time – perhaps 4 or 5 are being conducted – all individually doing their own work, yet bringing their work and findings back to the group – to glean insights collectively. Brilliant. We’re like a human algorithm.

If we were a true organisation we would be working really smart. No silos, no departments – just knowledge, learning, shortcuts and transparency. My kind of organisation.

This way of working is starting to happen. Yet it’s very much fertile territory. Social technologies in organisations are starting to break down silos allowing information to flow more freely. But what about bringing other organisations into the conversation? In Social Souls there are other ‘consultants’ in the social media space, a few of us, do exactly the same work. And that’s the real wonder. The fact that – it doesn’t even matter. We’re all learning from each other. Instead of keeping everything close to our chest for FEAR of someone stealing our ideas – we’re sharing our ideas and helping to generate more creativity, insight and know-how. We’re all learning smarter… faster.

So, here’s my big thanks to Social Souls, and everyone participating so openly and transparently. And teaching me a thing or two about the benefits of ‘working out loud’.

Meantime, would love to hear your views about the future of work, collaborative working, and not only breaking down silos within organisation, but breaking down silos within industries and sectors.

Over to you…

Michelle Carvill – Helping leaders and organisations to ‘Get Social’. Making a difference one leader at a time. Founder of digital marketing and social media agency Carvill Creative, Curator of Social Souls. Author of Get Social.

Social Media – 4 Different Reasons Why Businesses Wanted to Work with a Social Media Agency

cc imaaage2014 was an interesting year for us as a social media agency.

It was the year that when pitching for new business, the dominant question ‘Justify to me why we should be doing social and just how much return on investment I am going to get from social media activity’ – was surpassed by  ‘We know we need to be getting involved with social, and we want to get it right, can you help us with that?

It was the year we saw a wider range of size of business and business sectors looking to get started with social media – from startups through to global and extremely niche business to business ones.

Have we reached the social media tipping point?  I’d still say, not quite – as there is still an awful lot of skepticism out there – and the appetite for becoming a ‘fully fledged social business’ is still really very small.

But… attitudes are changing – just as they did with email and ecommerce.

What’s interesting is that the objectives for what people want to achieve out of their social media activity varies – of course, in business most people are keen on bottom line results, however, they realise that’s not the sole purpose of social – and that there’s more to it – such as:

  • Targeting The Right Influencers
  • Building Relationships
  • PR
  • Building Brand Awareness
  • Customer Service
  • Customer Advocacy
  • Being Part Of An Multi-channel Marketing Approach

So I thought in this post, it would be useful to share just a few of the ways we are working with our clients – to showcase that ‘being social’ is certainly not a one trick pony – and to provide you with practical knowledge of some of the tactics employed:

  • Client A 

About: Large global corporation – EMEA division – Security Sector.

Objective:  Looking at developing influencer relationships in a particular product range to build relationships, broaden awareness and build brand advocacy – and ultimately referral.

Why: The organisation had seen significant and successful lead referral from a couple of key influencers in their sector. They were looking to capitalise on this activity by finding more relevant influencers, building relationships by providing engaging, relevant and purposeful content.

By researching their sector we were able to find the relevant influencers on social, track relevant conversations, share useful and purposeful content with them and start to build relationships with them – assisting in broadening ‘advocacy’ – as a means of more higher engaged referral.

LinkedIn and Twitter were dominant platforms used for specific targeting and given the niche nature of the sector.

  • Client B

About: New Product Line – Lifestyle (B2C).

Objective: Established organisation created a highly differentiated product line – new brand, new website, zero awareness.  Objective to build awareness and drive visibility, social PR, online traffic and ultimately sales.

Why:  The client created a new business to support a new product line for a completely different market. It therefore, wasn’t feasible to draw upon the current brand – as strength came from the differentiation. Therefore, the objective of social was to support the launch of a new brand / product into the market – growing awareness, tracking conversations and connecting with relevant people, influencers, tradepress, journalists – and generally building a brand story and sharing relevant, purposeful and appetising content.

Main channels used: Twitter, Facebook, Pinterest, G+

  • Client C  

About: Established brand in highly niche sector.

Objective: Getting closer to customers and building advocacy.

Why: Being a business to business supplier only, with a large field sales team – the brand / business had no real access to end users (in fact on their website they purposely made it very difficult to contact them directly because they have very limited internal customer support team – as this is managed via the field sales or their retailers).  However, they were aware that customers wanted to talk to them directly – and so ‘social’ seemed a sensible route.   The ability to track conversations and brand mentions, the ability to respond directly to the customer, the ability to build in their retailers into the conversations too – to assist in driving sales.

Main channels used: Facebook, Twitter

  • Client D

About: Global Manufacturer

Objective: Environmental Awareness Campaign

Why:  The client was keen to use social media channels to connect with the general public, relevant influencers, clients and partners, politicians and policy makers, both in the UK and overseas – to build awareness of a sector specific, environmental campaign which is becoming very much aligned to their brand.

Given the audience, social channels offer attractive reach – and clear opportunity to connect with key influencers and share relevant and purposeful content to educate and build awareness.

Main channels used: Facebook, Twitter, LinkedIn.

There you have it –  4 completely different reasons as to how businesses are using social media.  Social media activity is just one of the many content and marketing touch points to grow engagement from your audiences.  If you need any help with your social media activity, blogging, creating content or any other digital marketing services – then do get in touch with us!

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

 

Competition – What Do You Love About Social Media?

With February being the month of love we hosted a competition where we asked our audience to share the social media love and tell us their 5 top reasons why they love Social Media.

We shared the feature in our Newsletter, and now we’re pleased to announce our top 5 winners (in no particular order) who we think gave us the best answers to the question:

What do you love about Social Media?

Congratulations to…

  • Jilly Clark
  • Segun Garuba
  • Lee Williams
  • Kathryn Cook
  • Zoe Holiday

You’re our top 5 winners and will be receiving a copy of the social media book of the year ‘The Business of Being Social’

Here are a few of our favourite answers from the competition:

“The reach is incredible – the range of people and organisations you can interact with is massive”

“Share images straight away of new facilities and techniques”

“Instant access to the top talent, superstars and celebrities”

“Gives you the ability to connect and reconnect with people you have not contacted for years”

“Great for selling/advertising”

“You can find out the trending topics the day before they hit the newspapers or tv”

“Allows me to connect with other like-minded people in similar industries”

“It helps grow and market my brand in a very affordable way”

“Cost effective way to build your brand”

“Brings new partnerships and opportunities”

“It provides me with marketplace insight into other brands, information and customers”

“Social media enables you to make the most amazing connections”

Once again we’d like to thank everyone for taking part in our competition and sharing the Social Media love!

Are you another social media lover? We’d love to hear your reasons! Tweet us at @CarvillCreative

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.