Comments on: Social Media Strategy – Marketers – it’s too fast to pin down…

By: admin

admin — Wed, 02 Jun 2010 21:19:51 +0000

Great advice Lesley – listening in is key to social media. And I take your point that social media isn’t just about Twitter and FB. In fact, in a previous blog post about getting started with social media – I cite the importance of blogs and forums. And yes – lots of people on a very active forum I participate in as you rightly say, are not on Twitter, nor do they have any interest in Twitter. Thanks for the contributions – look forward to future conversations.

By: Lesley Aveyard

Lesley Aveyard — Wed, 02 Jun 2010 13:54:26 +0000

You need to LISTEN before entering into Social Media engagement.

The world is not yet on Twitter nor does it have a FaceBook.

Depending on what your products or services are, creating an account with Twitter and FB will not bring success!

You need to be present where your target audience is! Then you can invite over to FB & Twitter.

Social Web Analysis can help you understand where to engage.

Too many people overlook the millions of forums and message boards where a lot of the less teckie, not so internet savvy people hang out and share opinions and comments. So by getting a snap shot of where your target audience is, you know exactly where to begin connecting. There are certain people within your target audience that you wouldnt get on Twitter in a million years, but they still have opinions, they are still ‘customers’ and they have a voice!

Try http:// panalyser.com for a bit of analysis before engagement – it doesn’t cost the earth and it wont cost you your customers either.

For any Social Media engagement/strategy to be relevant, you need to LISTEN first.

By: Carvill On Marketing blog » 2009 The birth of the Social Media Expert

Carvill On Marketing blog » 2009 The birth of the Social Media Expert — Tue, 29 Dec 2009 12:19:00 +0000

[...] wrote a blog post some months ago now – about Implementing a Social Media Strategy – the post was born from activity I’d been undertaking with a client I’ve been working with [...]

By: Sean Tully

Sean Tully — Fri, 27 Nov 2009 11:42:45 +0000

Yes, I agree. I’m new to social media (like this month!!) and am approaching it from a charity fundraising point of view. So 1) figuring out for myself how to strategise it into my own business, and 2) how to enable charities (mostly small and local) to find time and resource for it.
thanks for the tips – will check out your others too…
Sean

By: michelle

michelle — Mon, 11 May 2009 08:38:48 +0000

Hi Jay – Thanks for your comments – I haven’t read ‘Groundswell’ so will check it out. Many thanks.

By: Jay Ehret

Jay Ehret — Sun, 10 May 2009 13:09:27 +0000

Spot on job of creating a ‘navigation map’ of the vast social media landscape. After a defining their purpose and strategy, a business will often then ask “Where do I start?” Start by choosing a single social media channel and get good at it. Choose that channel based on the marketing obstacle you face.

For example, if your business is having trouble getting noticed, use video/YouTube. The book Groundswell provides a good framework in choosing a channel.