That’s a huge number of people who can’t resist checking their social media news feeds mid car journey.
We all know what it’s like to be stuck in gridlock traffic, bored out of our minds with nothing but the radio to entertain us, but boredom shouldn’t cause us to act dangerously. Even taking your eyes off the road for 10 seconds can cause a car accident – no matter how much of an experienced driver you feel that you are.
To add to the distraction, most modern cars now have dashboard phone holders, leaving your phone in view and making notifications more visible and even more of a distraction.
Of course, whilst we are huge social media fans and believe in the power of fast engagement, we in no way support ‘Tweet-driving’.
Many new cars enable you to plug into your social activity – providing ‘Status Updates’ on the go – safely. It’s our need for constantly keeping up to date with what our friends and networks are doing that has driven this new ‘in car’ social innovation.
But surely there are risks with this too – interruptions to our core task of driving safely – and what about any emotional impact. Getting wound up by an update could be detrimental to our behaviour behind the wheel.
So we ask you, be honest… How many of you have checked your news feed mid-drive ? And what are your views on being plugged in to social behind the wheel?
Do let us know your thoughts and opinions on this topic – share your comments below or simply tweet us at @carvillcreative.
This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.
If you need any help with your social media activity, blogging or creating content or any other digital marketing services, then do get in touch with us.