Comments on: Not a bag for life? I don’t get it… http://www.carvillcreative.co.uk/blog/not-a-bag-for-life-i-dont-get-it/ Marketing blog - news, views, tips and advice… Wed, 28 Dec 2011 15:25:23 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ali Turnbull http://www.carvillcreative.co.uk/blog/not-a-bag-for-life-i-dont-get-it/comment-page-1/#comment-4636 Ali Turnbull Tue, 22 Dec 2009 14:32:49 +0000 http://www.carvillcreative.co.uk/blog/?p=759#comment-4636 That's like the Dixons 'last place' ad - grab a catchy phrase and then don't think it through. Mind you, I went off Phones 4 U with some of their inane TV ads, so it wouldn't change my buying habits. Best marketing and brand management this Christmas - Morrisons Penrith - store burned down two weeks ago and they opened temporary store in car park as soon as humanly possible. Top brass came to cut ribbon. Huge brand loyalty from locals That’s like the Dixons ‘last place’ ad – grab a catchy phrase and then don’t think it through. Mind you, I went off Phones 4 U with some of their inane TV ads, so it wouldn’t change my buying habits.

Best marketing and brand management this Christmas – Morrisons Penrith – store burned down two weeks ago and they opened temporary store in car park as soon as humanly possible. Top brass came to cut ribbon. Huge brand loyalty from locals

]]> By: Babs Saul http://www.carvillcreative.co.uk/blog/not-a-bag-for-life-i-dont-get-it/comment-page-1/#comment-4635 Babs Saul Tue, 22 Dec 2009 14:30:03 +0000 http://www.carvillcreative.co.uk/blog/?p=759#comment-4635 Oh dear - they got that thoroughly wrong, didn't they. Clever, it was not, and has ended up having quite the opposite effect of what was surely intended - perhaps especially as their irritating adverts are so horribly memorable - they will now also be associated with a negative approach to environmental issues. I'm sure this was not their intention, nor to actually be unfriendly towards green issues, but someone there just did not think it through. Bless! Oh dear – they got that thoroughly wrong, didn’t they. Clever, it was not, and has ended up having quite the opposite effect of what was surely intended – perhaps especially as their irritating adverts are so horribly memorable – they will now also be associated with a negative approach to environmental issues. I’m sure this was not their intention, nor to actually be unfriendly towards green issues, but someone there just did not think it through.
Bless!

]]> By: Nikki Pilkington http://www.carvillcreative.co.uk/blog/not-a-bag-for-life-i-dont-get-it/comment-page-1/#comment-4634 Nikki Pilkington Tue, 22 Dec 2009 12:10:55 +0000 http://www.carvillcreative.co.uk/blog/?p=759#comment-4634 That's shocking - surely someone must have realised that the underlying message was 'throw this away after Christmas'? I realise not everyone is 100% into recycling and eco friendliness, but this does seem a little thoughtless! That’s shocking – surely someone must have realised that the underlying message was ‘throw this away after Christmas’? I realise not everyone is 100% into recycling and eco friendliness, but this does seem a little thoughtless!

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