Are you using Pinterest for your business yet? If so then be sure to make the most of Pinterest Analytics.
Even though Pinterest analytics aren’t really new, they have been enhanced to help you find out how and who is interacting with your pages.
The new analytics dashboard can now be used to give business users more insights into their Pinterest accounts. The dashboard is meant to showcase how users are engaging with the content businesses and people pin to their various boards – therefore enabling you to investigate a number of different metrics about people who engage with your content.
What Are The New Features?
There are many exciting new features to explore in Pinterest analytics – so let’s take a closer look at some of these features:
- An Overview Of Your Profile:
These analytics are designed to provide a quick view of overall reach – where you can view the number of impressions and views that your content received as well as how that number has trended over time.
Not only will the analytics give you impressions, tell you the number of repins and clicks you’ve had, but it also offers advice on how to increase those impressions. This tool is very handy as you can adapt their online marketing strategy to target the most relevant audience.
In order to see information about impressions, repins and clicks you need to select the ‘show more’ button.
- Insights Into Your Audience
The best thing about the analytics dashboard is that it shares demographics and common interest data with you.
Not only can you measure the number of users who engage with your pins and where those users are from (in terms of country, language and gender), but you can also see what their interests are based on their Pinterest activity. The analytics will also offer advice on how to increase impressions and repins so that you can adapt your activity to target your most relevant audiences.
- Performance Of Pins
Finally you can also see ‘Top Pin’ impressions, which give insightful information about how various pins have performed. Here you’ll be able to see which pins have generated the most clicks and repins (behaviour and engagement) and how users have interacted with those pins.
Why Are These Features Important?
It’s important to get to grips with Pinterest Analytics because you need to get to know your audience in order to perform better on the platform. Knowing your Pinterest audience will tell you which images are likely to perform better, what times are best to pin and what products are likely to appeal.
We hope you’re now up to speed on everything Pinterest Analytics has to offer – and just remember, having all this data is great to look at, but doing something with it is what counts!