http://www.carvillcreative.co.uk/blog Marketing blog - news, views, tips and advice… Tue, 09 Mar 2010 13:34:40 +0000 http://backend.userland.com/rss092 en When conducting a recent offer mailing for a client – we ran with a rather ‘safe’ subject line.  I say safe – in that, it wasn’t very specific to the mailing.  For example – the offer we were running was a 24 hour only offer - all company credit reports £1 ... http://www.carvillcreative.co.uk/blog/785/ There’s no denying that we are in a digital age.  Right now, it’s pretty advanced already – and we have digital experts and respected futurists making statements that in just 5 years time tangible media will no longer exist. So please tell me what’s going to happen to banks?  In my ... http://www.carvillcreative.co.uk/blog/banks-be-nimble-banks-be-quick/ For those of you that follow me on Twitter, then you may have been alerted to the fact that I was not too happy with the service levels at Symantec last week. To provide a bit of context – I had a very simple query.  I received a notification advising me ... http://www.carvillcreative.co.uk/blog/using-twitter-as-customer-service-resource-dont-just-apologise-make-your-presence-count/ Ok – I’m pretty IT savvy, and yet why is it that I still end up tearing my hair out when it comes to undertaking what should be a really ‘simple’ task. I simply want to transfer the photos from my Blackberry to my laptop.  Now that shouldn’t be difficult at ... http://www.carvillcreative.co.uk/blog/why-is-nothing-ever-simple-crack-it-and-youre-laughing/ September 08, just as the ‘credit crunch’ was taking over the universe – I wrote a post about keeping energy levels up amidst the doom and gloom. Whilst many of us have really great intention – it is often zapped by people we meet, work with, live with – and the ... http://www.carvillcreative.co.uk/blog/optimism-energy-and-enthusiasm-%e2%80%93-recipe-for-success-in-2010/ Ok, so I only started blogging in mid 2008 – so that’s only around 18 months – and I opened my Twitter account in October 08 – so again, only just over 12 months of activity.  Have dabbled with Facebook – but still can’t get my head round the business ... http://www.carvillcreative.co.uk/blog/2009-the-birth-of-the-social-media-expert/ I was on the train into London on Friday morning and noticed a chap with a plastic carrier bag. It was a festive plastic bag - snow scene of graphic style village - we've all seen festive plastic bags before, so no surprises there. The main brand was Phones 4 ... http://www.carvillcreative.co.uk/blog/not-a-bag-for-life-i-dont-get-it/ I had a rather lengthy conversation earlier today – I won’t mention any names – but effectively, I had been following up a potential partnership where there was specific synergy between a client’s business and the group I was talking with. Without going into too much detail – what surprised me ... http://www.carvillcreative.co.uk/blog/get-real-advertising-has-changed-partnering-makes-total-sense/ Over the past few weeks (probably 6 in total) I’ve been unable to post blogs. Following the much tweeted about ‘Word Press’ hack – (and yes, my blog was indeed infiltrated and messed upsignificantly) – I thought I’d take advantage of having to reload my blog by moving it to my site ... http://www.carvillcreative.co.uk/blog/social-media-activity-once-you-stop-can-you-ever-catch-up/ As anyone who has spoken to me in the past few months will know – I keep raving on about the brilliant book, ‘Funky Business’ – written by Riddlerstrale & Nordstrom (see www.funkybusiness.com). It was published in 1999 – so it is 10 years old – but a decade later and ... http://www.carvillcreative.co.uk/blog/jesus-took-risks-and-was-crucified-%e2%80%93-to-innovate-you-have-to-be-prepared-to-fail/