Archive for 'WOW'
Why people buy & 15 tips to keep them buying…
TweetEverywhere I turn I am inundated with information about how to ‘survive’ in an economic downturn. Many of the authors focus on ‘improving customer service’ to ‘stand out from the crowd’ and ‘help sustain customer retention’. I totally concur with all this advice – however, this is how I believe all businesses should operate anyway [...]
Posted: December 1st, 2008 under Marketing, WOW.
Tags: consumer behaviour, customer service, perceived indifference, recession
Comments: none
A WOW experience – a rare thing indeed…
TweetA WOW experience – a rare thing indeed… This weekend I had the rare treat of escaping my ‘mummy’ duties to visit my best friend in Yorkshire. I took the direct train to Leeds (4 hours of bliss reading books, listening to music and doing absolutely nothing…). My WOW experience didn’t happen on the train [...]
Posted: August 5th, 2008 under WOW.
Tags: customer service, WOW
Comments: none

