As part of our first series of Facebook Lives on our free social media and digital marketing group, Social Souls – Sarah Kerrigan, social media evangelist and trainer at Jellyfish Agency, joined us for a LIVE. Sarah shared so many gems about how to optimise your Facebook Advertising campaigns. Talking, audience segmentation, how to optimise audience insights, getting your head round the practicalities of working with the Facebook Pixel and more… tune in here:
A few weeks ago, I decided to set up Social Souls. A private group specifically for people who have questions around social media or digital marketing.
Why set up a group? Well, pretty much, on a weekly basis, I get an email or a message asking me a question. Largely, the message goes something along the lines of…
‘Hi Michelle – in your capacity as social media ‘queen’, ‘guru’, ‘expert’ … (of which I am none by the way), … what do you suggest…, how do I do…, do you know how I…? Etc, etc.
You get the picture.
Don’t get me wrong, I love helping and supporting, I’m a natural educator – and where I can, I do. But the reality is, that … I don’t know everything. Yep, very comfortable putting that out there.
And really, honestly, who does?
I love the saying, ‘If you’re the smartest person in the room, then you’re in the wrong room’ – and I couldn’t agree more as in this ever-changing world of social and digital – we’re all continuously learning. It’s part of keeping up.
So, it got me thinking about the best way to facilitate a useful solution and voila – a group, titled, Social Souls was created.
I toyed with putting the group on LinkedIn – but then in reality, I asked myself the question, when did I last visit a LinkedIn Group? For some reason, Groups on LinkedIn seem to have significantly lost their momentum over recent years. Personally, I’m hoping there’s a resurgence because gathering a collective of like-minded individuals all with the purpose of sharing knowledge, asking questions and encouraging everyone to learn more and get smarter – can only be a good thing. Right?
For now, the group is on Facebook. After all – who isn’t part of Zuckerberg’s empire?
It’s early days – but so far so good. There’s a mix of industry professionals, educators, business owners, individuals, marketers, social media managers, PR and comms people. And the conversations and support are a plenty. In fact, this week, I received a telephone call, on my landline, (I know, unheard of), from one of the Social Souls – simply calling to say how much value they were gaining from the group and thanking me for pulling it together and curating content and questions. The main takeaway – people enjoy the group, are learning and finding it really useful.
As an avid reader, in fact, total bookaholic – when writing my latest book, ‘Get Social – Social Media Strategy and Tactics for Leaders’, (shameless plug pre-order if you wish ;), I was recommended to follow and connect with a few people. And a few of them had published books, so of course, as an author in the space, I’m always keen to learn from others. I was introduced to John Stepper, and his book, Working out Loud, which discusses real world examples of how working and workplaces are being transformed by ‘working out loud’. At the same time, (I often read in tandem), I started to read, Isabel De Clercq’s book, Social Technologies in Business. Isabel’s book, brings together 13 influencers in the social technologies space, each penning their own chapter and sharing their professional viewpoint. In fact, in many ways, her book is a perfect example of ‘working out loud’.
This also got me thinking about Social Souls – and the great things that were starting to happen just by simply bringing together a collection of people, with a shared purpose of supporting one another – with no other intention than to share knowledge and learn.
No selling, no pitching, no advertorials and certainly NO EGOs.
A safe place where people can feel free to ask ‘stupid questions’, in the knowledge, that no question is a stupid question – it’s purely an opportunity to learn, one to many.
Social Souls is also a great example of ‘working out loud’ – we’re all learning so much from one another. We share our views, our work, our experiences, our challenges – and the wisdom of the crowd provides practical real world, fast learning and support.
In fact, in a recent ‘live stream’ I did into the group, I called us a ‘smart organisation’. We are rworking smarter. Gleaning information from one another, cutting out unnecessary strife, hassle and time by learning methodologies and short cuts from others.
Someone else may have already tested and measured a specific tactic. And instead of one test going on at a time – perhaps 4 or 5 are being conducted – all individually doing their own work, yet bringing their work and findings back to the group – to glean insights collectively. Brilliant. We’re like a human algorithm.
If we were a true organisation we would be working really smart. No silos, no departments – just knowledge, learning, shortcuts and transparency. My kind of organisation.
This way of working is starting to happen. Yet it’s very much fertile territory. Social technologies in organisations are starting to break down silos allowing information to flow more freely. But what about bringing other organisations into the conversation? In Social Souls there are other ‘consultants’ in the social media space, a few of us, do exactly the same work. And that’s the real wonder. The fact that – it doesn’t even matter. We’re all learning from each other. Instead of keeping everything close to our chest for FEAR of someone stealing our ideas – we’re sharing our ideas and helping to generate more creativity, insight and know-how. We’re all learning smarter… faster.
So, here’s my big thanks to Social Souls, and everyone participating so openly and transparently. And teaching me a thing or two about the benefits of ‘working out loud’.
Meantime, would love to hear your views about the future of work, collaborative working, and not only breaking down silos within organisation, but breaking down silos within industries and sectors.
Over to you…
Michelle Carvill – Helping leaders and organisations to ‘Get Social’. Making a difference one leader at a time. Founder of digital marketing and social media agency Carvill Creative, Curator of Social Souls. Author of Get Social.
Of course, this isn’t the first study in this arena.
Back in 2014, I recall writing a piece following research on how computers were impacting human behaviour – in that study, it showed that browsing Facebook was associated with ‘lower life satisfaction’ and a decline in mood – but interestingly, browsing the internet generally, didn’t have the same negative impact.
The negative impact was found to be unique to Facebook use.
Whilst Facebook is still the most popular social network – with more than 1 billion people logging in daily – people aren’t actually using Facebook to be ‘social’. Only around 9% of Facebook users’ activities involve communicating with others. The ‘social’ aspect is therefore really low – with the majority of people either posting random pieces of content or passively consuming content by spending the majority of time browsing and scrolling through feeds.
Two key aspects associated with decline in mood and lower life satisfaction were identified in all three studies:
1) When presented with looking in at other people’s perceived perfect lives – photosof fabulous holidays, friends having a fun, date nights, weddings, achievements – rather than feeling good for your friends, you can start to become envious – you and your life may start to feel inadequate, and this in turn leads to a decline in your mood.
2) Then there’s the other aspect – the time that you spend. You start to feel bad about being under productive; remorse sets in about wasting your time looking at what’s going on in others’ lives. You question why you do it – how sad must you be to spend so much time looking at other peoples’ lives. No life of your own… etc etc – and so the self-fulfilling negative cycle continues.
But… here’s the good news:
Simply being aware of the above two points can make all the difference to how you let your Facebook activity impact you. Knowing that your time on the channel may have a negative impact helps to eradicate those negative feelings.
So to take action and to keep that negativity at bay…
1) Be aware. Understand that too much browsing is going to potentially decline your mood. Catch yourself if you start to feel inadequate, dull or sad – and get off the channel quickly. Phone a friend, speak to your family – do something nourishing and truly social.
2) Limit the mindless browsing. Give yourself a limited time to check up on your social activity – this way, if you invite a bit of discipline into how much time you spend on the channels, you won’t give yourself a hard time for spending an hour being unproductive. Instead, limit your time to a 10 minute catch up – and pat yourself on the back when you log out and get back to other things.
3) Don’t make social comparisons with others on your Facebook feed. The majority of posts made are ‘hero’ posts – people sharing the best moments, celebrations, happy times. It’s rare people post about their fears or insecurities – so stay realistic and see it for what it is.
4) Be truly social on social – social channels aren’t all bad, they can be brilliant for networking, for business and for support. There are loads of Facebook Groups that are really useful, that are fabulous communities for people to come together to be supportive of one another. They’re not just a platform where people post the best times of their lives – but really useful social networks. Check out local groups in your area – and tune into ones that you’re interested in – there are mum’s groups, craft groups, support groups – you name it, there’s a community.
5) Get social offline. And of course – make the majority of your social activity, truly social. Get offline and get personable. Pick up your phone and don’t head for the keyboard to text – but instead make a call, have a giggle with friends, or just chat about how you’re doing – how they’re doing. Just be social. We’re social animals, we need that connectivity.
So if your social activity is making you ‘low’ – remember these 5 simple points, understand that it’s normal to feel bad and why – and remember all the great stuff that’s good about your life.
Just because you’re not publishing it on Facebook doesn’t mean it’s not a beautiful, worthy, nourishing and fulfilling moment. Enjoy…the joy this Christmas.
When you click onto your Twitter profile, you’ll notice that there is a button labelled ‘Lists’- not knowing what it means or what it does – you, like me, may have always ignored it. However it is a really useful way of tidying up your feed and grouping together your favourite tweeters, if used effectively.
Lists are just what they say they are. They are a list of Twitter accounts, which you can communicate with. They can be used to focus on just one topic – for example talking to a group of your old college friends or following a group of journalists in your industry. By having just those relevant people in your list, irrelevant tweets from other people you follow become invisible. You can choose to have your list as either open or private. By it being open, the public can see your list and the tweets that have been sent within it. However if you choose for it to be private only the people within that list can see the tweets, which makes it more personal.
Another great thing about a Twitter list is that they help you find new contacts and new people who you can interact with. In order to create a Twitter list you:
Login to Twitter
Click on ‘create a new list’
Choose a name for your list
Decide whether you want it open or private
Click ‘create list’
And now you can add users and search for new people to add to your list.
The only rules to having a list is that you can’t have any more than 500 people in one list at one time, and each account can have a maximum of 20 lists assigned to them.
To finish with, Twitter can be very chaotic at times, and so by having a list it allows you to interact with only the people you choose to interact with. By being on someone’s list you are far more likely to be found by the right tweeter.
Thanks for listening and stay tuned to our blog for more helpful Twitter advice.
Written by Eliza Bennett – Eliza is a 16 year old student at Furze Platt Sixth Form, she is currently on work experience with Taylor Alden PR Company and Carvill Creative.
Facebook Live is a valuable new addition to the thriving and liveliest social network of them all.
Whilst other video streaming services already exist – Periscope, Meerkat and Blab – there’s no doubt that with 1.65 billion active monthly users – the sheer scale of users gives Facebook Live all it needs to dominate the live streaming space.
So, what is Live Streaming?
Pretty much what is says it is. In just the same way you can post a status update or photo or pre recorded video to you Facebook newsfeed, you can now stream in real time.
How do I start my own live broadcast?
Creating your own live broadcast is really simple.
Go to your Facebook App (you’re probably going to be recording via your mobile – right?).
When you click on ‘Status’ – to create a post – you’ll see in the bottom menu bar to the right of the camera icon, a person in a circle – broadcast icon.
Simply click the icon – and you’ll be taken to a screen where you can type a Title / Description for your broadcast – and you can choose who you want to see the video – ie: friends / public etc.
Then all that’s left for you to do is select the Go Live option.
But that’s the simple bit…
So whilst setting it up and getting started is pretty simple – of course, if you’re going to be using this feature to assist with marketing your business or brand – then as with all other marketing activity you do, you really do need to do a little planning and prep.
After all – during the broadcast there’s plenty of opportunity for people to interact with your video – not only will you see a viewer count but you’ll also see the live comments and reactions.
So you if you’re doing the broadcast as a marketing activity, rather than simply a spontaneous live stream of an amazingly talented busker – then you will want to make sure as many people as possible know about the broadcast. And of course the broadcast lives on.
Once you’re streaming live – to finish the broadcast you simply hit the “Finish” button. The video will then be posted to your timeline, so those who may have missed out on the live broadcast can view it at their leisure.
You’ll also be able to save the video to your camera roll.
So you’ve got this great, simple way to record live video and have video saved to your timeline – to share with all that visit. And of course, there’s the opportunity to do some Facebook Advertising and ‘BOOST’ your Facebook posts to broaden the reach of your content too. So, with all that in mind – let’s look at some ideas for great content and tips to drive engagement and make your broadcasts really work for you.
Broadcasting Tips and Ideas
If you want more people to see your video – consider tagging friends you think would be interested when typing the video description. This will send them an instant notification alerting them to tune in. And of course, if they share it to their friends whilst streaming – the broadcast audience just got a whole lot wider.
Another method is to post a Facebook status update telling friends that you’re going live at a certain time. We suggest offering at least a days’ notice – close enough so that people will remember but also enough time to make sure they don’t miss it. It may even be that you set up a ‘regular’ broadcast slot. For example – Small Business Marketing Tips at 10am every Tuesday. As mentioned earlier – Facebook Ads are available for you to promote your broadcasts too – if you want more people to tune in – then in just the same way you would promote an event, promote your Facebook Live via ads. And of course, there are lots of other channels you can use to promote the broadcast too – Twitter, email to name just two.
There are so many stats advising us that engagement rates online are short. That our attention span has waned and now all videos must be short and to the point – as users are likely to drop off after just 30 seconds. Whilst this may be the case – there’s definitely evidence to show that when a user is engaged with relevant and purposeful content – they will stick around. Most TV programs are minimum 30 mins as are the majority of podcasts. So perhaps it’s not about our attention span but our interest span. It’s interesting that Facebook Live enables you to broadcast for up to 90 minutes – that’s more than you get on any other channel. Our recommendation is that you test engagement levels – start to see when people drop out – the platform is as yet too new to provide any robust insights into what the optimum Facebook Live broadcast looks like. So for now – test and measure.
Engagement is all about the content – and if the content is relevant to the audience, they’ll stick around and hopefully, come back for more. There’s so many directions you can go with your broadcast – here are just a few ideas for you to consider:
Interviews with people in your organisation. There will be expertise within your business – whether it’s the CEO, marketing team, customer service team, practitioners or IT gurus – there is useful knowledge to share. Interviewing ‘experts’ about practical things – talking through some FAQs or tips and advice – interviewing people not only provides some useful content, but also gives some insight into your team and who they are. After all – people do business with people. And it’s a great way to build trust and for people to see the ‘whites’ of the expert’s eyes.
Product updates. It may be that you’ve just added a new feature to a product – perfect opportunity to showcase live exactly what’s changed – and the benefits. Often things are tricky to communicate via the written word – are far simpler in video show and tell – perfect opportunity to use live streaming.
Events. If the event is live then why not broadcast it. This means that even those delegates that couldn’t make the actual physical event – can still attend ‘live’ – via Facebook Live. It doesn’t have to be the whole event – it may just be the keynote speech you want to share and capture.
Behind the scenes. Perfect for sharing insights as to what’s going on behind the scenes – could very well be just a regular day in the office – or some new artwork that’s arrives, the new office dog, new décor, new layout, before and after etc – the possibilities are vast.
Practice Makes Perfect
And finally, live streaming is live streaming. The charm of live streaming is the ‘real time’ relaxed and very ‘human’ aspect of it – so you don’t want to ‘over’ polish it. However, at the same time, you don’t want to switch people off by having a camera that’s jumping all over the place causing mild vertigo, dodgy sound so that your content is illegible and odd camera angles which only showcase your forehead.
It’s worth putting in a little bit of practice so that you know that you’ve got a good ‘shot’. Perhaps use a tripod – and experiment with different backgrounds / settings etc . Again, depending on your objective – then the prep will be different.
So that’s it – hopefully, a relatively simple explanation on how to get started – and some useful ideas and pointers.
Look forward to seeing some of your Facebook Live streams – simply tag me in and I’m there…
This week I did a talk to a group of photographers focusing on how they could be utilising the social platforms to help them achieve objectives.
It was no surprise that Instagram was the most popular social platform for the photographers – however, it was a little surprising that not one of them had heard about Instragram’s ‘Weekend Hashtag Project’ – a great engagement campaign from Instagram, that could make all the difference to your visibility.
So let’s walk through what happens:
Every Friday Instagram announces the weekend challenge. As you can see – last week, it was all about sights and sounds – the goal to make videos with interesting or ambient, or natural sound.
You then simply add the relevant hashtag- (in this case #WHPsightsandsounds) to photos and videos when uploading them over the weekend.
You can only upload your own visuals and we believe (although we haven’t tested this as yet) that only images and video actually shot over the weekend are eligible. (So you can’t upload from a past library) – which makes sense right – because after all, it is a ‘weekend project’.
The weekend project challenge is announced every Friday via the Instagram blog – and the team here @carvillcreative stay tuned via tweets from the Instagram Twitter account (@instagram). The #WHP is always consistent – so you can take a look in Instagram using the search tool to see the vast range of projects executed so far.
Every Monday Instagram then selects some of their favourite ‘projects’ and showcases them on their blog and social platforms – which can ignite some serious attention. Those featured (and it’s arbitrary) – they really don’t just showcase popular Instagrammers with thousands of followers, as you’ll see – people with as few as 10 followers have been showcased.
So, if one of your objectives it to get noticed on Instagram – then start tracking the Weekend Hashtag Project – it may just be that all the fun you have taking part in the project, may just reap some serious rewards.
For anyone that knows me – they know that I’ve always got a recommendation of a ‘good book that you’d enjoy‘ at the ready.
Amazon business books must love me – as I buy books weekly! (In fact 3 books ordered this week, Getting Goosebumps, (@googledave) Stop Talking Start Doing and Do Less Get More – both by (@shaawasmund)).
I love to zip my way through them – sometimes reading two or three books at a time – scribbling notes and collecting gems of knowledge. It’s rare I don’t pick something up – and it’s wonderful when I pick up on something that’s potentially been challenging me for years.
In my recent reading endeavours, I was introduced to Made To Stick a pacey and easily digestible tome – packed with practical insights into the power of stories and theories around why some ideas stick and others don’t. One area they touch on which really chimed with me is the Curse of Knowledge.
The Curse of Knowledge – the premise thatthe more you know about something, the harder it is for you to imagine what it’s like to lack that knowledge. This was a real ‘ta dah’ light bulb moment for me. As, I don’t know about you – but sometimes, I’m in meetings with people and when explaining something, all I get is bemused blank looks.
It’s as if my logical plain English discussion has been turned into a totally incomprehensible foreign language which no one understands.
What I now better understand, it that it’s my nemisis coming into action, mwah ha ha – the curse of knowledge. When people look at me as if they don’t know what I’m talking about – that’s because they probably really don’t know what I’m talking about.
Thankfully, it’s not that I’m a terrible communicator (honest) – but rather that I am talking to them as if they already know what I know – and they don’t.
What does this mean for the way we communicate?
The curse of knowledge is such a significant factor in how we communicate. Not only with our colleagues, but also with our marketing communications. When we’re explaining something to a customer, client or new team member – either via talking, video, email or however else, we have to remember that they don’t know what we know.
We have to remind ourselves to turn back the experience dial and think about what we had to know to know what we now know. (Too many know’s here but you get my drift).
And if you’re in the business of influencing people, management, business, selling – and you’re looking for people to do what you want them to do – or buy what you want them to buy – then the curse of knowledge becomes a big challenge.
Here’s one way of looking at it…
Liken it to driving a car. When you first stepped into the driving seat to take your lessons – you thought about every single thing that you did. You actively listened for the step by step instruction from your instructor.
You nervously checked, double checked and triple checked your mirrors, indicators, seat belt and that your foot was on the right pedal. You probably then read up on your highway code or theory practice – so that you were fully immersed and prepared for any eventuality.
Ping yourself forward a few (or many years) and driving’s a breeze, right? You don’t even think about it. But that’s because you’ve been doing it a while, it’s become part of what you do – it’s natural. And importantly, it’s really difficult to remember, not knowing how to drive. If you now had to explain to someone how to drive – you’d find it challenging, you’d probably cut corners and you’d get frustrated that they weren’t ‘getting it’ – after all, it’s not rocket science – it’s just driving. Right?
Well apply this scenario to work, business or life. The same principle applies. And when you become aware of the curse of knowledge, you start to see it’s manifestations all around you. In conversations, I find myself talking B2B and B2C and putting up slides filled with acronyms that I am familiar with and therefore, I assume everyone should know. Only to be asked, what does that mean?
And the worry is, just how many people do we think sit on their hands and don’t ask for fear of looking like an idiot. Not only does the curse of knowledge hamper communication and getting the point across – but it also stops you from genuinely connecting with people. There’s nothing more rewarding than being heard – but communication is a two way street and you need to be talking in a language everyone understands in order to achieve that effectively.
So here are my 5 simple lessons for overcoming the curse of knowledge:
1. Be aware
Once you know about the curse of knowledge just start sense checking how you’re communicating. You’ll start to spot the assumptions you make all the time. People aren’t idiots or being difficult – they just don’t know what you know – just like you may not know what they know.
2. Sense check
Check in with someone that is similar, or part of the audience you’re looking at communicating to. Does it make sense to them. It is pitched at the right level. Do they understand what you’re saying. Is there anything that they don’t understand. Is there any jargon that could be simplified.
3. Start at the beginning
Rather than diving in and assuming a high level of knowledge, ask where people are to gauge where you need to start. I’ve found it really useful to say things like ‘I’m not teaching grandma to suck eggs here – but I’m starting at the beginning just so that we’re all on the same page – for those of you that know this, great and bear with me for a few minutes, and for those of you that don’t already know this – great, I’m going to go through it briefly.
4. Does that make sense?
When you get the confused looks, or you feel you might as well be speaking Japanese (to non Japanese speaking people;)) – then check in. Ask the question – does that make sense? See who is getting it and who isn’t and then be prepared to start at the bottom and work through things step by step for those that aren’t.
5. Step into their world
Having empathy and patience is key to effective communication. You may not remember all the steps you took when learning to drive but you will remember how vulnerable you felt the first time you sat in the driver’s seat – and remember that for others learning something for the first time, they too may be feeling a little ‘fish out of water’. So work on drawing your audience in by understanding where they’re coming from – and breaking things down so it’s easily communicable.
For me – uncovering the ‘curse of knowledge’ – has set me on a mission to change and improve some of the ways I communicate. Here’s hoping you find it’s something useful to be aware of too.
As a business owner – it’s often difficult to step outside of what we do day to day working ‘in’ the business) – to take time out to work ‘on’ the business. However, whilst it’s difficult – I recognise it’s also absolutely necessary.
For me, when I get the opportunity to talk at an event – it’s the perfect opportunity to do some working ‘on’.
Yesterday I had the pleasure of being part of LinkedIn’s Social RecruitIn event, at the Business Design Centre, focused on helping agencies to build, engage and recruit.
The conference theme was around the Art and Science of Recruitment – covering talks from both the creative art side and the data drive science side.
My talk focused on Measuring the Value of Social Media – giving a quick update on where we are with social media, from a technology and stats perspective – and then providing a practical framework for how to measure social.
Key to measuring anything is, of course, determining the metrics – and then critical to identifying the return – is attaching a monetary value to those metrics.
I couldn’t resist kicking off my including the colourful and creative Gary Vaynerchuk’s (@garyvee) analogy ‘What’s the ROI of your Mother?’ – and that certainly become a continuous theme to the start of many of the conversations I had during the day (so thanks Gary).
Of course, whilst I agree with Gary that it’s often tricky to measure some of the more intangible aspects of social – I disagree that it’s impossible. There are certainly concrete elements that can be measured – the all important aspect is determining what it is you are setting out to achieve and then what you are going to measure to determine whether you’re getting there and achieving results.
I’ll put together a webinar on this very soon – so if you’d like to join that – email me and I’ll be sure to loop you in.
My session was followed by morning tea – and then @JamesCaan took to the stage – sharing his insights into how social media can be used directly within the recruitment industry – and showcasing how he is applying social media activity to leverage opportunities.
My favourite session on the morning saw Dave Hazlehurst (@googledave) take to the stage to lead a discussion on Amplifying your brand through social.
Dave’s punchy character, passion for his topic and delivery style certainly grabbed attention – and in just 20 minutes he shared so many nuggets and takeaways around content marketing; the power of stories, content ideas around education and pain points and brand amplification. Always great to meet and connect with people that really talk the same language and I’ll certainly be tuning in to his musings and reading his book, Getting Goosebumps.
Over lunch I was fortunate to get to listen to the headline keynote, Lou Adler (@LouA), CEO of The Adler Group – who was holding a Q&A. I really enjoyed his stance on performance based hiring. Aspects of which that could be applied not only to recruitment but many other sectors and areas of business.
After lunch I was keen to see Ollie Sharp, Senior Sales Manager at LinkedIn – talking and leading a panel on How Senior Leads and Consultants Give a Brand a Personality. The session focused on the growing area of ‘the SocialCEO’ – and how socially connected a CEO is can drive brand and intention throughout an organisation. Showcasing CEO’s doing it well – eg: Richard Branson – and then getting two CEO’s on stage to provide a grass roots overview as to how they are driving social within their businesses. I was delighted to see that in both cases, they showed tangible positive results to profitability, directly related to their social activity.
Proving the point that if social is done well, driven by strategic and business objectives, has buy in at the top level and is cascaded throughout the entire business – it is mighty powerful.
It was great to finally meet Ollie – as he and I had been tweeting for some time. Ollie had purchased several copies of The Business of Business Social some time ago advising that he made it mandatory for his sales team to read. It transpires that having read it – it gave Ollie the inspiration to completely reposition their sales proposition to their audiences.
It was wonderful to receive praise and thanks, not only from Ollie, but also from Dan Dackombe, Sales Director EMEA and Greg Stephenson, Global Head of Solutions Product Marketing – as to what they had taken from the book to help them rethink how they sold their solutions. Praise indeed.
In fact, at interview level, The Business of Being Social – is the book sales team candidates have to read and then present on. It’s always great to hear stories about how people have been inspired and impacted by the work you do – and so this is really wonderful news – and something that both David and I are immensely proud of.
My favourite keynote of the day was certainly Susie Wolff – Racing Driver, Williams F1 Team member – shared her story about finding her passion for racing at the tender age of 8 and the importance of staying in the moment, being prepared, finding your purpose and dreaming big.
It was a fabulous day – both enjoyable and useful. A great event all round – and I couldn’t leave the blog without mentioning the brilliant MC for the day – Deborah Frances-White. A master of ceremonies if ever there was one. She brought all aspects of the day together perfectly, connected with the audience – made everyone feel comfortable and wholly involved. A true star.
Ello is an ad-free social media network with a simple and uncluttered interface.
It began as a response by a small group of artists and programmers against the increasing bombardment of advertising and personal details being sold for capital gain on the other main social media networks.
When compared to the other social media platforms, it is most similar in look and feel to that of Tumblr and Twitter. The features are also familiar; Comment, Follow, Unfollow and @Mentions.
One of the appeals of Ello is that it allows a more personal element to Social Media allowing users to choose any username they want, unlike Facebook where users have to give a real name. (Facebook enforced this rule in the Summer of 2014 causing uproar to the American Gay community and entertainment industries where many profiles are that of people with ‘stage names’).
The self-explanatory drag and drop format allows you to set up a profile picture and header image with the recommended size specifications noted in the space itself. The interface is intuitive; a fluid grid layout with a lot of white space – you can tell it was created by Artists and Web Developers!
Its simple to navigate and if at any time you want to read up more about how to use it you can scroll to the bottom right at click the heading; ‘WTF’.
From looking around at the user profiles, you get the sense that this social media network is a great space for people to display their personal creativity; The platform places a large focus on sharing images, video and written content created by its users – all media had to be owned or created by its owners.
To find friends and people to follow you use the search bar and when finding friends you might like you simply ‘drag’ the thumbnail to your ‘Friends’ or ‘Noise’ areas. Friends being of course people you share reciprocal content with and Noise being the space where you are able to see everyones activity at a glance.
How Are Businesses Using Ello?
Though Ello holds an anti-commercial stance, it has no policy against business accounts.
There are a few examples of businesses who have embraced the new social media network; Penguin Books and a fair few small retail brands such as the company, Cheap Monday which is owned by H&M and even Ello’s Founder, Paul Budnitz has an account for his Bicycle business.
If you know who your target audience are; ie Early adopters, creatives, US market then it could be worth having brand presence on Ello but be aware that you may need to think differently about the type of content you post on here compared to say Facebook and Google+. People who have joined Ello have joined to not be bombarded by ads and sales pitches so go for the simple approach by taking a nice image of the product and captioning it then post.
The Future For Ello
We have yet to see how this network develops worldwide but it has just hit over a million users worldwide and has also managed to raise a further $5.5 Million in funding (TechCrunch 2014).
In terms of Social Advertising,Ello has made a promise to always be ad-free and never sell the company on to someone who would use the platform to advertise, they also promise never to sell user data as they believe that they have ‘products and features that users would be willing to pay for’.
At the time of writing, The Company is now on Beta Version 2 with private messaging now enabled for users and the network rolled out a Mobile app version available for iOs and Android.
Are you using Ello? We would love to hear how you’re finding using the platform and what your think of it – Tweet us @CarvillCreative or drop us a comment below.