TweetIf you’ve noticed that your Twitter followers fluctuate in numbers, perhaps there’s something you’re doing wrong. You might be turning tweeters on and off without realising it. Take a look at our top ten twitter sins and maybe you’ll discover why people don’t always stick around to see what you have to say… 1. We’ve said [...]

TweetSocial media activity should focus on delivering the objectives of the business. You have to ask yourself what those objectives are and have absolute clarity so that you can then measure impact from social media. For example – if one of the business objectives is to improve lead generation – then there would be a [...]

TweetOffering and delivering good customer service is fundamental business sense – they teach it in the kindergarten of business school, so there really isn’t any excuse when businesses fail to deliver a decent standard of customer service. By nurturing your customers, attending to their needs and approaching any problems with care and reason, you should [...]

TweetFollowing the social media training that we provide, once teams know what they need to be doing – the next question is…” HOW do we get started?” Here’s a very quick guide to how to go about effective daily Twitter management  for general  awareness.  This schedule is by no means prescriptive and you can work [...]

TweetIt’s always interesting to see how different businesses approach social media. Everyone has their own way of using it and their own style – most obviously because everyone’s looking for different results. That’s the beauty of social media; it’s flexible and able to deliver a variety of results that can be tailored by you, if [...]

Tweet    You may have noticed – due to some regular and shameful Facebook stalking -that you can see pictures on other people’s profiles/business pages that you couldn’t see before. It has been brought to our attention that many people are wondering why and how this can be controlled. This is because the default privacy [...]

Tweet  I recently gave a talk to over 100 accountants discussing the merits of Leveraging LinkedIn. Whilst most business professionals do have a LinkedIn profile – a high percentage haven’t completed their profile to the recommended 100% – and many aren’t ‘joining’ up the Company Profile. Whilst Carvill Creative has had a LinkedIn company profile [...]

TweetIf you live in Europe or appeal to European markets and your business isn’t on the worldwide web – the following statistics should worry you. The majority of people and business have an online presence these days but these stats. should urge people to ensure that they are making the most of this space. The [...]

TweetCustomising your Facebook business page takes time and understanding – in order to give your fans the most value possible from your business page it’s important to keep your applications updated and functioning. In case you don’t even know where your apps can be found– they run down the left hand side of your business [...]

TweetA short but sweet post from Carvill Creative today informing you of something else you can optimise in your Facebook profile – Another recent change that Facebook have made is that anybody can now have a personalised vanity url for their personal Facebook page or profile. The old rules stated that you had to have [...]

TweetMany of the questions I get asked during the social media training I deliver relate directly to ‘safeguarding’ social marketing activity and the implications of employees participating in social media can have on a business or brand. Rather than a business bury their head in the sand and create a policy of ‘no participation’ – [...]

Tweet Work out which social media channels are right for you Not everyone runs TV advertising – it’s simply not relevant for many businesses. With social media – the media planning is as relevant. The media you select will be determined by your objectives – hence why it’s important to clearly understand them. For example; [...]

Tweet 1. Put thought into your profile picture Some people underestimate how important it is to have the right profile picture representing your presence on any social media site. The little box that sits at the top left hand side of any Linked In/Twitter/Facebook or YouTube account is seen by your entire social media community, [...]

Tweet Ask questions Use your facebook statuses and wall posts to ask questions. So simple but very effective – provide your audience/prospective audience with an easy opportunity to enagage with your page. Facebook users are far more likely to notice you if you pose questions they want to get involved with. If you don’t ask…you [...]

Tweet For the past couple of weeks now I’ve been watching the furore around the launch of the latest social network to his the scene, Google+ … I’ve read extensively and viewed a range of opinion via articles from key social influencers such as @mashable,@michaelstelzner,@hubspot and many more. Lots of articles around the questions: “Will it  take over Facebook”? “What’s [...]