Archive for 'Marketing'
Email subject lines – to symbol or not to symbol that is the question?
Best practice tells us not to use symbols in our subject lines – often to the detriment of clarity of our messages. However, Dr Flint McLaughlin (email guru) shares a study where symbols are used and whilst deliverability is reduced, the clarity of message dwarfs the significance.
Posted: February 15th, 2010 under Marketing.
Tags: deliverability, email marketing
Comments: none
Banks be nimble, banks be quick!
It’s a digital age – so how are lumbering dinosaurs such as banks going to speed up and get real with what small businesses are looking for today!
Posted: January 28th, 2010 under Marketing.
Tags: customer service
Comments: 1
Using Twitter as customer service resource – Don’t just apologise, make your presence count!
Many corporations are now jumping on the Twitter bandwagon to preserve their brand reputation. However, what they should be doing is making their presence count by being as concerned about customer service – as they are their own reputation.
Posted: January 17th, 2010 under Marketing.
Tags: brand reputation, customer service, twitter
Comments: none
Why is NOTHING ever simple? Crack it and you’re laughing!
Why is nothing ever as simple as it first seems. This post looks at why organisations are so intent on making what should be simple processes so challenging – and a few businesses that are getting on board with simple and are winning. In a world where time is our least resource – keep it simple and you’re on to a winner…
Posted: January 11th, 2010 under Marketing.
Tags: customer service, service design
Comments: 1
Optimism, energy and enthusiasm – recipe for success in 2010
Tips on how to keep ourselves motivated, energised and optimistic about 2010. It’s very possibly the year of the small business – so get in tip top condition to push ahead.
Posted: January 2nd, 2010 under Marketing.
Tags: energy, enthusiasm, Optimism
Comments: none
2009 The birth of the Social Media Expert
What is a social media expert? Not sure – well there’s an awful lot of them around at the moment. This blog post looks at the rise of the social media expert and what the role involves.
Posted: December 29th, 2009 under Marketing.
Tags: social media, social media expert
Comments: 2
Not a bag for life? I don’t get it…
Does anyone else get this marketing message from Phones 4 U – because I didn’t.
Posted: December 20th, 2009 under Marketing.
Comments: 3
Get real…advertising has changed. Open your mind to Partnering!
Partnering in businesses makes total sense. At a time when businesses are cost conscious – a case of you scratch my back and I’ll scratch yours is an effective method for extending reach in a cost efficient way.
Posted: November 17th, 2009 under Marketing.
Tags: marketing partnerships, Partnering
Comments: none
Social Media activity – once you stop can you ever catch up?
After a few weeks of not participating in social media – can one ever catch up? That’s the post…
Posted: October 24th, 2009 under Marketing.
Comments: 1
JESUS took risks and was crucified – to innovate you have to be prepared to fail!
As anyone who has spoken to me in the past few months will know – I keep raving on about the brilliant book, ‘Funky Business’ – written by Riddlerstrale & Nordstrom (see www.funkybusiness.com).
It was published in 1999 – so it is 10 years old – but a decade later and the messages and gems containedwithin [...]
Posted: September 4th, 2009 under Marketing.
Tags: funky business, innovation, risk
Comments: 2
Get a clue! DON’T ask people to register!
Stop asking customers to register before they even know they want to do business with you. It’s a sure way to kill commitment.
Posted: August 21st, 2009 under Marketing.
Tags: registration, Usability, user experience
Comments: 1
The Visioning Process – do you know where you’re going to?
looks at the visioning process – practical steps on how to design a vision for a business.
Posted: August 10th, 2009 under Marketing.
Tags: the visioning process, vision
Comments: 1
Social Media and Socialising…Let’s not muddy the waters.
As an avid Twitter user I recently came across a white paper written by Michael Stelzner – it’s the first official ‘marketing industry report’ on social media that I have come across – no doubt many, many more will follow.
The report, titled; How Marketers are using Social Media to Grow their Businesses is most certainly [...]
Posted: July 23rd, 2009 under Marketing.
Tags: social media
Comments: 2
Self Employed. Clearly I’m a power crazy control freak!
I remember during one of the recent ‘Apprentice’ episodes – ‘Shr’ Alan’ making the statement that, ‘once he’d had a taste of working for himself, even when he wasn’t making a fortune, wild horses wouldn’t have been able to drag him back to work for someone else’.
Having been self employed for the past 7 [...]
Posted: July 20th, 2009 under Marketing.
Tags: self employment
Comments: 1
Get Targeted with your Social Media Audience
As a marketer with a mantra of ‘be targeted’ – then I always raise an eyebrow when I receive messages from Twitter followers advising me how to get 1000 new followers in 48 hours! And, I certainly don’t follow back those on Twitter who clearly only have the goal of creating a huge number of [...]
Posted: July 8th, 2009 under Marketing.
Tags: social media, twitter
Comments: 3

