So, you’ve jumped on the social media bandwagon and set up a Twitter account, perhaps have a Facebook page and are active on Linked-In… however, are you really ‘getting’ social media?
Whilst we are all spending time tweeting and updating pages – there’s still considerable uncertainty about any ‘return on investment’.  However, that doesn’t seem to [...]

Wearing my ‘professional services’ marketing hat, I recently attended a meeting at an accountancy practice with a number of their partners.
To provide some context, I’d already met with the Partners responsible for marketing a couple of times and this was now my presentation to the entire partnership, sharing with them, my views and ideas on [...]

Bizzbug is a wonderful resource to help me manage my workload and project management. I’m still amazed that it’s not been picked up by more people – so as a true advocate of this very useful collaboration resource – I’m shouting about the benefits of Bizzbug.

This is an updated blog post on ‘Blogging tips’ – from her early days of blogging, Michelle Carvill has updated the post with more relevant tips and her learnings over the past year of blogging.

Best practice tells us not to use symbols in our subject lines – often to the detriment of clarity of our messages. However, Dr Flint McLaughlin (email guru) shares a study where symbols are used and whilst deliverability is reduced, the clarity of message dwarfs the significance.

It’s a digital age – so how are lumbering dinosaurs such as banks going to speed up and get real with what small businesses are looking for today!

Many corporations are now jumping on the Twitter bandwagon to preserve their brand reputation. However, what they should be doing is making their presence count by being as concerned about customer service – as they are their own reputation.

Why is nothing ever as simple as it first seems. This post looks at why organisations are so intent on making what should be simple processes so challenging – and a few businesses that are getting on board with simple and are winning. In a world where time is our least resource – keep it simple and you’re on to a winner…

Tips on how to keep ourselves motivated, energised and optimistic about 2010. It’s very possibly the year of the small business – so get in tip top condition to push ahead.

What is a social media expert? Not sure – well there’s an awful lot of them around at the moment. This blog post looks at the rise of the social media expert and what the role involves.

Does anyone else get this marketing message from Phones 4 U – because I didn’t.

Partnering in businesses makes total sense. At a time when businesses are cost conscious – a case of you scratch my back and I’ll scratch yours is an effective method for extending reach in a cost efficient way.

After a few weeks of not participating in social media – can one ever catch up? That’s the post…

As anyone who has spoken to me in the past few months will know – I keep raving on about the brilliant book, ‘Funky Business’ – written by Riddlerstrale & Nordstrom (see www.funkybusiness.com).
It was published in 1999 – so it is 10 years old – but a decade later and the messages and gems containedwithin [...]

Stop asking customers to register before they even know they want to do business with you. It’s a sure way to kill commitment.