Carvill On Marketing blog

Best practice tells us not to use symbols in our subject lines – often to the detriment of clarity of our messages. However, Dr Flint McLaughlin (email guru) shares a study where symbols are used and whilst deliverability is reduced, the clarity of message dwarfs the significance.

It’s a digital age – so how are lumbering dinosaurs such as banks going to speed up and get real with what small businesses are looking for today!

Many corporations are now jumping on the Twitter bandwagon to preserve their brand reputation. However, what they should be doing is making their presence count by being as concerned about customer service – as they are their own reputation.

Why is nothing ever as simple as it first seems. This post looks at why organisations are so intent on making what should be simple processes so challenging – and a few businesses that are getting on board with simple and are winning. In a world where time is our least resource – keep it simple and you’re on to a winner…

Tips on how to keep ourselves motivated, energised and optimistic about 2010. It’s very possibly the year of the small business – so get in tip top condition to push ahead.

What is a social media expert? Not sure – well there’s an awful lot of them around at the moment. This blog post looks at the rise of the social media expert and what the role involves.

Does anyone else get this marketing message from Phones 4 U – because I didn’t.

Partnering in businesses makes total sense. At a time when businesses are cost conscious – a case of you scratch my back and I’ll scratch yours is an effective method for extending reach in a cost efficient way.

After a few weeks of not participating in social media – can one ever catch up? That’s the post…

As anyone who has spoken to me in the past few months will know – I keep raving on about the brilliant book, ‘Funky Business’ – written by Riddlerstrale & Nordstrom (see www.funkybusiness.com).
It was published in 1999 – so it is 10 years old – but a decade later and the messages and gems containedwithin [...]

Stop asking customers to register before they even know they want to do business with you. It’s a sure way to kill commitment.

looks at the visioning process – practical steps on how to design a vision for a business.

As an avid Twitter user I recently came across a white paper written by Michael Stelzner – it’s the first official ‘marketing industry report’ on social media that I have come across – no doubt many, many more will follow.
The report, titled; How Marketers are using Social Media to Grow their Businesses is most certainly [...]

I remember during one of the recent ‘Apprentice’ episodes – ‘Shr’ Alan’ making the statement that, ‘once he’d had a taste of working for himself, even when he wasn’t making a fortune, wild horses wouldn’t have been able to drag him back to work for someone else’.

Having been self employed for the past 7 [...]

As a marketer with a mantra of ‘be targeted’ – then I always raise an eyebrow when I receive messages from Twitter followers advising me how to get 1000 new followers in 48 hours! And, I certainly don’t follow back those on Twitter who clearly only have the goal of creating a huge number of [...]