Archive for 'Marketing'
The Importance of Listening. Key to Social Media Success
TweetFor 2012 we’re also blending some short and sweet video blogs into our mix. Check this latest one focusing on the Importance of Listening – a key component for social media success.
Posted: January 30th, 2012 under Marketing, Social Media Marketing.
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How to be ready for your Facebook Timeline
TweetSo the greatly anticipated ‘Timeline’ is here folks, get ready to see a barrage of negative status updates from your many Facebook friends complaining about the hefty change. The Facebook Timeline will be featuring on your profile whether you would like it to or not and the social media gods are giving us 7 days [...]
Posted: January 26th, 2012 under Marketing.
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10 Rocking Social Media Stats.
TweetAfter reading a brilliant article called ’12 Social Media stats that will rock your world’ – I’ve taken 10 of the most rocking figures and shown you what they could mean for your business. 1. Over 70% of the internet population are using social networks This doesn’t just include Twitter and Facebook and it highlights [...]
Posted: January 23rd, 2012 under Marketing.
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Retweeting the right way
TweetThe art of retweeting a tweet seems simple enough. On most applications you can simply press the ‘retweet button’ and you’re away…or at least you think you’re away…. However it seems that hundreds of competent tweeters get this simple action very wrong. In the midst of tweeting excitement, many people tend to forget that they [...]
Posted: January 10th, 2012 under Marketing.
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A Year in the Life of a Social Media and Marketing Blog – 30 Handpicked Posts
A look through our social media and marketing blogs for 2011.
Posted: December 28th, 2011 under Marketing, Social Media Marketing.
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The Twit(ch)hikers Guide to the Twitteralaxy – Part 1
TweetFor me Twitter has always been an exciting place to look, listen, connect and share. However, I am aware from the dozens of social media training workshops I’ve held over the past year with literally hundreds of people both via Business Training Made Simpleand in-house – Twitter is the one social network that seems to fox [...]
Posted: December 18th, 2011 under Marketing.
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Ten reasons someone might unfollow you on Twitter
TweetIf you’ve noticed that your Twitter followers fluctuate in numbers, perhaps there’s something you’re doing wrong. You might be turning tweeters on and off without realising it. Take a look at our top ten twitter sins and maybe you’ll discover why people don’t always stick around to see what you have to say… 1. We’ve said [...]
Posted: December 6th, 2011 under Marketing.
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Measuring Social Media. My Mantra is… ‘Measure What Matters’.
TweetSocial media activity should focus on delivering the objectives of the business. You have to ask yourself what those objectives are and have absolute clarity so that you can then measure impact from social media. For example – if one of the business objectives is to improve lead generation – then there would be a [...]
Posted: November 18th, 2011 under Marketing.
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Customer Service in a Social Era – get it right
TweetOffering and delivering good customer service is fundamental business sense – they teach it in the kindergarten of business school, so there really isn’t any excuse when businesses fail to deliver a decent standard of customer service. By nurturing your customers, attending to their needs and approaching any problems with care and reason, you should [...]
Posted: November 14th, 2011 under Marketing.
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Social Media Management – a Practical look at Daily Twitter Activity…
TweetFollowing the social media training that we provide, once teams know what they need to be doing – the next question is…” HOW do we get started?” Here’s a very quick guide to how to go about effective daily Twitter management for general awareness. This schedule is by no means prescriptive and you can work [...]
Posted: November 14th, 2011 under Marketing.
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The beauty of social media
TweetIt’s always interesting to see how different businesses approach social media. Everyone has their own way of using it and their own style – most obviously because everyone’s looking for different results. That’s the beauty of social media; it’s flexible and able to deliver a variety of results that can be tailored by you, if [...]
Posted: November 9th, 2011 under Marketing.
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Another Facebook Privacy Tip for You…
Tweet You may have noticed – due to some regular and shameful Facebook stalking -that you can see pictures on other people’s profiles/business pages that you couldn’t see before. It has been brought to our attention that many people are wondering why and how this can be controlled. This is because the default privacy [...]
Posted: November 7th, 2011 under Marketing.
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Linked In – Have you got your Products and Services in the Spotlight?
Tweet I recently gave a talk to over 100 accountants discussing the merits of Leveraging LinkedIn. Whilst most business professionals do have a LinkedIn profile – a high percentage haven’t completed their profile to the recommended 100% – and many aren’t ‘joining’ up the Company Profile. Whilst Carvill Creative has had a LinkedIn company profile [...]
Posted: October 31st, 2011 under Marketing.
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Some European Internet Statistics to get you thinking
TweetIf you live in Europe or appeal to European markets and your business isn’t on the worldwide web – the following statistics should worry you. The majority of people and business have an online presence these days but these stats. should urge people to ensure that they are making the most of this space. The [...]
Posted: October 11th, 2011 under Marketing.
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Feeding a LinkedIn page onto a Facebook business page
TweetCustomising your Facebook business page takes time and understanding – in order to give your fans the most value possible from your business page it’s important to keep your applications updated and functioning. In case you don’t even know where your apps can be found– they run down the left hand side of your business [...]
Posted: October 4th, 2011 under Marketing, Social Media Marketing.
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