This week I did a talk to a group of photographers focusing on how they could be utilising the social platforms to help them achieve objectives.
It was no surprise that Instagram was the most popular social platform for the photographers – however, it was a little surprising that not one of them had heard about Instragram’s ‘Weekend Hashtag Project’ – a great engagement campaign from Instagram, that could make all the difference to your visibility.
So let’s walk through what happens:
Every Friday Instagram announces the weekend challenge. As you can see – last week, it was all about sights and sounds – the goal to make videos with interesting or ambient, or natural sound.
You then simply add the relevant hashtag- (in this case #WHPsightsandsounds) to photos and videos when uploading them over the weekend.
You can only upload your own visuals and we believe (although we haven’t tested this as yet) that only images and video actually shot over the weekend are eligible. (So you can’t upload from a past library) – which makes sense right – because after all, it is a ‘weekend project’.
The weekend project challenge is announced every Friday via the Instagram blog – and the team here @carvillcreative stay tuned via tweets from the Instagram Twitter account (@instagram). The #WHP is always consistent – so you can take a look in Instagram using the search tool to see the vast range of projects executed so far.
Every Monday Instagram then selects some of their favourite ‘projects’ and showcases them on their blog and social platforms – which can ignite some serious attention. Those featured (and it’s arbitrary) – they really don’t just showcase popular Instagrammers with thousands of followers, as you’ll see – people with as few as 10 followers have been showcased.
So, if one of your objectives it to get noticed on Instagram – then start tracking the Weekend Hashtag Project – it may just be that all the fun you have taking part in the project, may just reap some serious rewards.
That’s all for now – happy hashtagging this weekend.
Michelle Carvill, best selling business author, speaker, founder and Director at Carvill – the social media marketing agency. For information about how the team at Carvill can help you – simply get in touch or visit our website for more information.