I was recently asked to comment in a forum relating to the 2012 Olympic logo. The forum thread focused on the likes and dislikes of the logo – and how that now we are seeing more ‘animated’ movies incorporating the logo (to promote the forthcoming ParaOlympics) the brand seemed to be far more acceptable and meaningful when animated. Having seen some of the animations of the brand, I totally take on board the point about the logo coming to life as an animation – but I suppose if any logo is turned into an animated format it can possibly bring another dimension to how it is interpreted. The ‘2012’ logo is a ‘Brand’ – not just the logo or picture of the brand – like any brand it needs clear values and messages which are communicated when one sees the logo.
Given one of my related businesses is www.logotastic.co.uk – an online tailored logo creation and that the logotastic brand includes the use of fluffy clouds – I was amused to see this article in The Times recently.
“An inventor in Alabama has managed to create logos as foamy clouds. Francisco Guerro, who also makes fake snow for Hollywood, can create shapes up to 4ft wide, says his foam is environmentally safe and pops likes bubbles when it lands.”
So what’s the plan – to drop logo clouds from the sky? The logo would have to be really distinct to work – wouldn’t it? Even the most simple of icons – for example, the Nike tick, would lose context as a foamy cloud – and brands which depend on words, such as Sainsbury’s would possibly have trouble being legible (particularly at only 4 ft wide!). I’m always open-minded however, and no doubt we’ll see Coke, Google and Skype clouds falling from above in the near future…
A customer of ours was delighted with his new logo and business stationery – (Bigger Fish Ltd). We got their logo created from a short brief – and it was ‘right on track’ with the message and look and feel they wanted to convey.
We worked on the colours of the brand considerably – and I recall that with the design happily in place, we played around with some different colour influences for them until we hit on the perfect fit.
The customer, utilised the printing services we recommend – for low-cost good quality services, printing.com. We have used them a lot for ‘general’ printing of business cards and stationery and they tend to turnaround the jobs on time and are good value for money.
Our customer on this occasion wasn’t unhappy with the quality of the print – the business cards looked great – however, the colours on the letterhead and compliment slip looked less impactful than the business card.