David Meerman Scott in a recent Hubspot blog has been quoted as saying –

‘The phrase ‘blogging’ is just semantics,’ says Scott. ‘It basically refers to a platform for someone to create content with passion and build a community around it.‘

People sometimes get confused about what the purpose of a blog actually is – our advice is, don’t stress about it! A blog is very simply an online space for you to write, post and express anything you want. It can be used as a personal space to post musings, pictures, diary entries or it can be used professionally in the same way you would use a website:

It allows you to communicate with an audience and spread a message. You could actually run an entire business on a blog, they rank well in search engines and leverage PR opportunities.

Can we class a blog as social media?

In a way yes – it can be shared socially through social media and it can encourage interaction through the posting of comments.

Some Basic Blog Tips

• Always use bullets when listing
• Don’t underline as users think it’s a link.
• Always insert an image
• Always include a question at the footer to try and engage the users to comment.
• Always include the sign off – yours if your posts.
• Always try and create a compelling headline to grab attention.

For help with blogging or for more information on how we can set about helping you blog for your business – take a look at:

http://www.carvillcreative.co.uk/services/marketing-services-overview/business-blogging

For more social media marketing tips and advice – why not subscribe to our blog .

Enjoy the post… Vikki

Vikki Mills is Social Media and Marketing Executive at  Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire.  The agency covers all aspects of online visibility – covering social media marketing and social media training, user focused website planning and conversion focused website design.

For marketing and social media advice – view the Carvill Creative Blog

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