David Meerman Scott in a recent Hubspot blog has been quoted as saying –
‘The phrase ‘blogging’ is just semantics,’ says Scott. ‘It basically refers to a platform for someone to create content with passion and build a community around it.‘
People sometimes get confused about what the purpose of a blog actually is – our advice is, don’t stress about it! A blog is very simply an online space for you to write, post and express anything you want. It can be used as a personal space to post musings, pictures, diary entries or it can be used professionally in the same way you would use a website:
It allows you to communicate with an audience and spread a message. You could actually run an entire business on a blog, they rank well in search engines and leverage PR opportunities.
Can we class a blog as social media?
In a way yes – it can be shared socially through social media and it can encourage interaction through the posting of comments.
Some Basic Blog Tips
- Always use bullets when listing
- Don’t underline as users think it’s a link.
- Always insert an image
- Always include a question at the footer to try and engage the users to comment.
- Always include the sign off – yours if your posts.
- Always try and create a compelling headline to grab attention.
For help with blogging or for more information on how we can set about helping you blog for your business – take a look at:
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Enjoy the post… Vikki
Vikki Mills is Social Media and Marketing Executive at Carvill Creative – the online visibility experts. A digital marketing and design agency based in Maidenhead, Berkshire. The agency covers all aspects of online visibility – covering social media marketing and social media training, user focused website planning and conversion focused website design.
For marketing and social media advice – view the Carvill Creative Blog
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