Looking at ways to integrate social media into your events? Then this post looks at 5 simple things to consider to keep the conversation bubbling, before, during and after your event.
1) Get connected. When taking bookings for your event – be sure give delegates the opportunity to share their social media account details with you. For example, when you ask for their email address, why not ask for their Twitter handle too. This way you can connect with them directly – keep them updated on what’s going to be happening at the event – even ask questions about what they’re looking forward to etc – before the event has even started.
2) Brand with a hashtag. Create a hashtag for your event so that you can easily get everyone attending or engaged with the event in any other way connected – pre, during and post the event. You can print the # on promo materials, ask speakers to include on all their slides, use for promotional purposes – eg: getting user generated content from attendees etc – the opportunities are endless. Of course, when creating your # do some research to see if anyone else has used it before – keep it short and memorable and, no brainer – relevant.
3) Showcase social activity. It was no surprise that at the recent Digital Shoreditch event, there were some really innovative and highly practical uses of social media activity at play. Speakers were encouraged to share their Twitter handles so that everyone could interact with them during talks, and at the beginning of every talk they encouraged audiences to talk to them and connect. Plus there was a fabulous contraption; The Social Stock ticker
tracking and printing out (good old bus conductor ticket styley) all tweets using the event hashtag #ds15. And of course, there were Twitter boards showcasing conversations alongside the main presentation screens. Lots of engagement, lots of content to retweet, share, use in follow ups.
4) Create a social database. Back to the hashtag again – simply create a Twitter list of all the people that engaged with the event – either those that used the hashtag or mentioned the event name or retweeted etc. This way, the next time you run the event, you can let them all know that event 2016 is taking place via Twitter. Create an open list and everyone else can see who else connected with the event –useful as part of networking opportunities.
5) Continuous conversations. So we’ve talked about what to do to capture audience, talk to them and engage during the event. What about after the event? Give delegates a reason to stay connected – perhaps slides are going to be shared into Twitter following the event, or video footage which they may be highlighted in, or there’s going to be Q&A sessions over on Facebook with some of the speakers – so share your questions with us.
So that’s just 5 ideas you an use to integrate social media into your event activities – I’m sure there are many others that you could come up with – if so, feel free to share them with us – we’re all ears… @carvillcreative